Classify firms according to the 4 different roles they might play leader, challenger, follower, and niche: Marketing Assignment, UNM, Malaysia
| University | University of Nottingham Malaysia (UNM) |
| Subject | Marketing |
Question 1
Pick an industry. Classify firms according to the 4 different roles they might play: leader, challenger, follower, and niche. Describe their strategies to gain competitive advantages.
Question 2
With the help of a diagram, explain the Product Life Cycle (PLC)? What are the characteristics of each stage of the cycle and give examples of strategies a company can adopt at each stage of the cycle
Question 3
Describe a familiar brand that has been widely extended. What are the benefits and dangers of this specific brand? Explain
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