Classify firms according to the 4 different roles they might play leader, challenger, follower, and niche: Marketing Assignment, UNM, Malaysia


University of Nottingham Malaysia (UNM)

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Assignment Type

Individual Assignment



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Question 1

Pick an industry. Classify firms according to the 4 different roles they might play: leader, challenger, follower, and niche. Describe their strategies to gain competitive advantages.

Question 2

With the help of a diagram, explain the Product Life Cycle (PLC)? What are the characteristics of each stage of the cycle and give examples of strategies a company can adopt at each stage of the cycle?

Question 3

Describe a familiar brand that has been widely extended. What are the benefits and dangers of this specific brand? Explain

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