Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
The assessment is a compulsory component of the module assessment and is to be completed individually. This coursework is weighted 50% of the overall module assessment.
(i) Deadline
You need to submit this coursework electronically via the Moodle platform. The submission deadline is 2 December 2025 (Tuesday) 15:30MYT.
Late submission will attract a mark penalty of 5% for each working day that has passed since the deadline, unless an extension has been approved by Student Services. Please familiarise yourself with the extenuating circumstances policy and the process for submitting a claim.
(ii) Word Limit
The word limit for this coursework is 2,000 words. The actual word count of the coursework must be stated by the student on the first page (cover sheet) of the coursework.
When marking essays, students are judged for their ability to build and deliver their arguments within the specified word limit. Accordingly, essays will be marked up to the point where the word limit is reached. Extra text beyond the word limit will be marked but a penalty of five marks will be deducted of the overall mark for every additional 10% (or part thereof) of the word limit.
Note that the overall word count does include in-text citations and quotations. However, the following are not included in the overall word count:
You should prepare and submit your coursework in the following format:
In the bibliography and list of references section of your report, use Harvard referencing system and number the referencing for in-text citations.
Please refer to the Coursework Marking Rubric document to have a thorough understanding on the criteria used to judge your submission.
You may choose to use AI tools (e.g. Copilot, ChatGPT, Grammarly) to support your work on this coursework. If you do so, you must:
Include a short AI usage statement (50–100 words, not counted towards your final word count) at the end of your coursework. This will help the examiners assess your engagement and ensure transparency.
| <40% | 40% – 49% | 50% – 59% | 60% – 69% | 70% – 79% | 80% – 100% | |
| Introduction | No/inadequate introduction included. | Adequate attempt to introduce the contents of the report to the BODs. | A reasonable introduction clarifying the objective(s) and contents of the report to the BODs. | A good, concise introduction clarifying the objective(s), contents and structure of the report to the BODs. | An excellent, concise introduction clarifying the objective(s), contents and structure of the report to the BODs while highlighting the report’s relevance to the organization. | An exceptional, concise introduction clarifying the objective(s), contents and structure of the report to the BODs while highlighting the report’s relevance to the organization and its chosen strategic aims/ objectives. |
| Identification and prioritisation of the strategic goals/ objectives of your chosen organization considering the business sector within which the organization operates | Strategic aims/ objectives unidentified/ vague. Little awareness of the business sector. | Strategic aims/ objectives identified. Adequate attempt to justify the prioritisation of specific strategic aims/ objectives in light of the business sector within which the organization operates. | Strategic aims/ objectives identified. A reasonable attempt to justify the prioritisation of specific strategic aims/ objectives in light of the business sector within which the organization operates. | Strategic aims/ objectives identified. Prioritisation of specific strategic aims/ objectives is rooted in a good understanding of the business sector within which the organization operates. | Strategic aims/ objectives identified. Prioritisation of specific strategic aims/ objectives is rooted in an excellent understanding of the business sector within which the organization operates. | Strategic aims/ objectives identified. Prioritisation of specific strategic aims/ objectives is rooted in an exceptional understanding of the business sector within which the organization operates. |
| Inadequate or irrelevant selection of sources and evaluation is incomplete or misused to develop arguments. | Adequate selection of sources with largely accurate evaluation providing appropriate and justifiable interpretations to develop arguments. | Reasonable selection of sources with largely accurate evaluation providing appropriate and justifiable interpretations to develop arguments. | Good selection of sources with accurate evaluation providing appropriate and justifiable interpretations to develop arguments. | Thorough and wide selection of sources with accurate evaluation to develop arguments. | Outstanding selection of sources with accurate evaluation to develop arguments convincingly and systematically. Work demonstrates nearpublishable standard. | |
| Identification, justification and evaluation of appropriate strategic management and management accounting tools/ models SMA tool #1 |
Little evidence of knowledge and/or justification of appropriate strategic management and management accounting tools/models. | Appropriate/relevant strategic management and management accounting tools/ models identified. Adequate attempt to justify the relevance of the identified tools/models to the organization’s prioritised strategic goals/ objectives. | Appropriate/relevant strategic management and management accounting tools/ models identified. A reasonable attempt to justify the relevance of the identified tools/models to the organization’s prioritised strategic goals/ objectives. | Appropriate/relevant strategic management and management accounting tools/ models identified. Good justification of the relevance of the identified tools/models to the organization’s prioritised strategic goals/ objectives. | Appropriate/relevant strategic management and management accounting tools/ models identified. Excellent justification of the relevance of the identified tools/models to the organization’s prioritised strategic goals/objectives rooted in a critical understanding of the tools/ models identified. | Appropriate/relevant strategic management and management accounting tools/ models identified. Exceptional justification of the relevance of the identified tools/models to the organization’s prioritised strategic goals/objectives rooted in a critical understanding of the tools/models identified which places work to a nearly publishable standard. |
| Inadequate explanation of theoretical perspective with incomplete or inaccurate acknowledgement of alternative interpretations. Some important issues omitted and some mutually exclusive arguments made. | Adequate attempt to evaluate the usefulness of tools/models. Theoretical perspective is adequately explained with some acknowledgement of alternative interpretations. Adequate discussion of the advantages and disadvantages/ issues associated with the use of the tools/models within the context of achieving the identified organizational aims/ goals. | Reasonable attempt to evaluate the usefulness of tools/models. Reasonable explanation of theoretical perspective with largely accurate acknowledgement of alternative interpretations. Reasonable discussion of the advantages and disadvantages/issues associated with the use of the tools/ models within the context of achieving the identified organizational aims/ goals. | A good evaluation of the usefulness of tools/ models. Good explanation of theoretical perspective with appropriate acknowledgement of alternative interpretations. Good discussion of the advantages and disadvantages/issues associated with the use of the tools/ models within the context of achieving the identified organizational aims /goals. | An excellent evaluation of the usefulness of tools/models. Thorough explanation of theoretical perspective with convincing and contrasting alternative interpretations. A comprehensive discussion of the advantages and disadvantages/issues associated with the use of the tools/models within the context of achieving the identified organizational aims/ goals. | An exceptional evaluation of the usefulness of tools/ models. Outstanding explanation of theoretical perspective with convincing and contrasting alternative interpretations. A comprehensive discussion of the advantages and disadvantages/issues associated with the use of the tools/models within the context of achieving the identified organizational aims /goals. | |
| Identification, justification and evaluation of appropriate strategic management and management accounting tools/ models SMA tool #2 |
Little evidence of knowledge and/or justification of appropriate strategic management and management accounting tools/models. | Appropriate/relevant strategic management and management accounting tools/ models identified. Adequate attempt to justify the relevance of the identified tools/ models to the organization’s prioritised strategic goals/ objectives. | Appropriate/relevant strategic management and management accounting tools/ models identified. A reasonable attempt to justify the relevance of the identified tools/ models to the organization’s prioritised strategic goals/ objectives. | Appropriate/relevant strategic management and management accounting tools/ models identified. Good justification of the relevance of the identified tools/models to the organization’s prioritised strategic goals/ objectives. | Appropriate/relevant strategic management and management accounting tools/ models identified. Excellent justification of the relevance of the identified tools/models to the organization’s prioritised strategic goals/objectives rooted in a critical understanding of the tools/models identified. | Appropriate/relevant strategic management and management accounting tools /models identified. Exceptional justification of the relevance of the identified tools/models to the organization’s prioritised strategic goals/objectives rooted in a critical understanding of the tools/models identified which places work to a nearly publishable standard. |
| Inadequate explanation of theoretical perspective with incomplete or inaccurate acknowledgement of alternative interpretations. Some important issues omitted and some mutually exclusive arguments made. | Adequate attempt to evaluate the usefulness of tools/models. Theoretical perspective is adequately explained with some acknowledgement of alternative interpretations. Adequate discussion of the advantages and disadvantages/ issues associated with the use of the tools/ models within the context of achieving the identified organizational aims/ goals. | Reasonable attempt to evaluate the usefulness of tools/models. Reasonable explanation of theoretical perspective with largely accurate acknowledgement of alternative interpretations. Reasonable discussion of the advantages and disadvantages/issues associated with the use of the tools/ models within the context of achieving the identified organizational aims/ goals. | A good evaluation of the usefulness of tools/models. Good explanation of theoretical perspective with appropriate acknowledgement of alternative interpretations. Good discussion of the advantages and disadvantages/issues associated with the use of the tools/ models within the context of achieving the identified organizational aims/ goals. | An excellent evaluation of the usefulness of tools/models. Thorough explanation of theoretical perspective with convincing and contrasting alternative interpretations. A comprehensive discussion of the advantages and disadvantages/issues associated with the use of the tools/ models within the context of achieving the identified organizational aims/ goals. | An exceptional evaluation of the usefulness of tools/models. Outstanding explanation of theoretical perspective with convincing and contrasting alternative interpretations. A comprehensive discussion of the advantages and disadvantages/issues associated with the use of the tools/models within the context of achieving the identified organizational aims/ goals. | |
| The role of management accountants within the tools/models identified | Role of management accountants not identified. No attempt to evaluate the extent to which management accountants could contribute to the successful implementation of the tools/models identified. | Role of management accountants identified. Adequate evaluation of the extent to which management accountants could contribute to the successful implementation of the tools/models identified. | Role of management accountants identified. Reasonable evaluation of the extent to which management accountants could contribute to the successful implementation of the tools/models identified. | Role of management accountants identified. Good evaluation of the extent to which management accountants could contribute to the successful implementation of the tools/models identified, while acknowledging any knowledge gaps that management accountants might need to overcome. | Role of management accountants identified. Excellent evaluation of the extent to which management accountants could contribute to the successful implementation of the tools/models identified, while discussing areas of potential developments for management accountants. | Role of management accountants identified. An exceptional evaluation of the extent to which management accountants could contribute to the successful implementation of the tools/models identified, which places work to a nearly publishable standard. |
| Structure, coherence and language | Inadequately structured piece of work with a lack of ability to connect key elements. Writing is incoherent, demonstrating inadequate or no clarity or focus; demonstrates grammatical errors and poor use of syntax. | Adequate structure to the work showing adequate connection of key elements. Writing is adequate demonstrating adequate clarity; there may be some confusion as to the point being made at times, which is impacted by grammatical errors or limited use of syntax. | Reasonably structured piece of work with reasonable attempt to connect key elements. Writing is coherent, demonstrating reasonable clarity and focus, and is relatively easy to follow; largely grammaticallycorrect with reasonable use of syntax. | Good structure to the work showing good connection between key elements. Writing is coherent, demonstrating good clarity and focus and is easy to follow; grammaticallycorrect with good use of syntax | Well-structured piece of work effectively connecting key elements. Writing is insightful, demonstrating clarity, and focus throughout. Writing is grammatically-correct with good use of syntax to convey clear meaning. | Convincingly-structured piece of work effectively connecting key elements. Writing is insightful, demonstrating clarity, and focus throughout; development of ideas is easy to follow. Writing is grammatically-correct with excellent use of syntax to convey clear meaning. |
| Citations and referencing of relevant academic sources | Largely anecdotal, with inadequate citations or referencing is inconsistent or absent. | Adequate use of citations that are largely academic sources. May be some anecdotal evidence. Adequate referencing. | Reasonable use of citations of relevant academic sources to support claims, with reasonable referencing. | Good use of citations of relevant academic sources to clearly support claims, with good referencing | Thorough use of citations of relevant academic sources throughout work to clearly support claims; well referenced. | Outstanding use of citations of relevant academic sources throughout work to clearly support claims; well referenced. |
| Complies with specification of written work | Inadequately formatted with poor or no evidence of proof reading, numerous errors or not edited to expected word count. | Adequate formatting with adequate evidence of proof reading, some errors but within expected word count | Reasonably formatted with few errors, evidence of proof reading and within expected word count. | Good formatting with very few errors, good evidence of proof reading and within expected word count. | Well-formatted work, with very few errors showing thorough proof reading, edited to expected word count. | Well-formatted work, free from errors showing extensive proof reading, edited to expected word count. |
Overall Mark:
(Please note the final mark has been determined by how well the criteria have been met overall and not the sum of the individual parts)
Overall comments: (Strengths, areas for improvement)
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