BMG323 Using market basket analysis, construct a combination of two purchased items into an appropriate: Business Analytic, WOU, Malaysia

University Wawasan Open University (WOU)
Subject BMG323 Business Analytic

Question 1

Using market basket analysis, construct a combination of two purchased items into an appropriate table or matrix. Record the following:
(i) Frequency
(ii) Support
(iii) Confidence
(iv) Lift
Which of the following 3 combinations would you prioritize? Justify the reason.

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