As a Public Relations Officer for the selected company, you are to develop and design a Corporate Social Responsibility (CSR): Public Relations Assignment, UOW Malaysia, Malaysia

School

UOW MALAYSIA

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Assignment Type

Individual Assignment

Subject

Public Relations Assignment

Uploaded by Malaysia Assignment Help

Date

15/11/2023

INDIVIDUAL ASSIGNMENT 

THE BRIEF:
You are to select a company that is operating in Malaysia. The company must have conducted CSR activities within Malaysia for the past 3 years. Develop and design a new CSR campaign for the company and the focus is on the impact at the community level within Malaysia only.

THE TASK:
As a Public Relations Officer for the selected company, you are to develop and design a Corporate Social Responsibility (CSR) campaign for the company. The aspects of the CSR activity must be from any of the following:
a. Environmental responsibility
b. Ethical responsibility
c. Philanthropic responsibility
d. Economic responsibility
** The company and CSR campaign selected for this assignment MUST first be approved by the lecturer.
The proposed CSR activity must be organised within Malaysia which is to better position the company among Malaysians.

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