A local Malaysian business set up with a capital requirement of not less than RM50,000 and supported by not less: Innovation Marketing Essay, APU, Malaysia
| University | Asia Pacific University (APU) |
| Subject | Innovation Marketing |
- A local Malaysian business set up with a capital requirement of not less than RM50,000 and supported by not less than 5 employees.
- The business will operate under the local Malaysia business environment complying with Malaysian business regulations.
Emphasize elaboration must be on the following issues:
A) Business Profile
B) Industry And Competitor Analysis SWOT Analysis
C) Product/Services Innovation Potential
D) Competitive Unique Selling Point
E) Marketing Budget Analysis
F) Critical Success Factors or Recommendations
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