BM070-3-2-BRSM Business Research Methods Research Proposal Assessment 2026

2.6 *optional theoretical framework                                   (1-2 pages)

2.7 Chapter Summary                                                 (1/5 paragraph)

• For Quantitative study, state the previous studies for definition of variables, previous studies that supporting the relationship of variables (hypothesis), supporting theory/theories and framework.
• For Qualitative study, state the previous studies related to research question in chapter 1 and supporting theory/theories.

Chapter 3: Research Methodology

3.1 Introduction                                                          (1 paragraph)

3.2 Research Design -Time Horizon                          (2-3 pages)

3.3 Conceptual Framework

3.4 Variable and Measure                                                          (3-4 pages) – Depend to your variables in framework

3.5 Sampling Design                                                                   (1-2 pages)

3.5.1 Population and Unit of Analysis                       (1- 2 paragraph)

3.5.2 Sampling Techniques                                             (1 paragraph)

3.5.3 Sampling Size                                                             (1 paragraph)

3.5.4 Sampling Area                                                            (1 paragraph)

3.6 Data Collection Procedures                                             (1 page)

3.7 Data Analysis Technique                                                   (1 page)

3.8 Chapter Summary                                                                 (1 paragraph)

Describes the methodology used in great detail and with justifications of its use over other similar methodologies. For example, you could explain:

a. Research Philosophy:

Define the philosophical stance of your research (e.g., positivism, interpretivism, pragmatism). Explain how this philosophy influences your research approach and methods.

b. Research Approach:

Specify whether you are using a deductive or inductive approach. Justify your choice based on the nature of your research question and objectives.

c. Research Strategy:

Describe the overall strategy for your research (e.g., case study, survey, experiment, action research). Explain why this strategy is suitable for addressing your research problem.

d. Choices of Methods:

Indicate whether you are using a mono-method, mixed-method, or multi-method approach. Detail the specific methods you will use for data collection (e.g., interviews, questionnaires, observations).

e. Time Horizon:

Clarify the time frame of your study (e.g., cross-sectional or longitudinal). Justify your choice based on the research objectives and the nature of the data.

f. Techniques and Procedures:

Outline the specific techniques and procedures for data collection and analysis. Include details on sampling methods, data collection instruments, and data analysis techniques.

 2. References

As with any scholarly research paper, you must cite the sources you used in composing your proposal.

This section should testify to the fact that you did enough preparatory work to make sure the project will complement and not duplicate the efforts of other researchers. Cited works should always use a standard format that follows the writing style advised by the discipline of your course.

• References must be provided in the usual scholarly fashion. It helps to convince your reader that your proposal is worth pursuing if you can identify literature in the field and demonstrate that you understand it.
• Use the citation style proposed by the APA Referencing.
• Make sure that all materials cited in the text are also found in the list of references and vice versa. This will reflect your academic honesty in producing the research report.
• You are encouraged but not limited to use APU E- Databases and Staffordshire E-Databases; obtain the login and password from the university librarians).
• You must have at least 25 references from sources of authority (i.e. academic journals, academic websites, or textbooks). However, for students who wish to receive more marks in their assignment, they should strive to go beyond the minimal requirement by looking for more relevant and authoritative sources of information.
• You should on no account make reference to www.wikipedia.com, www.about.com or the likes as sources for your work.

3. Appendices

Include in this section all the relevant support materials especially the research instruments that are to be used in the study. This will indicate to whoever assesses your proposal that you are ready to embark on the intended research.

4. Grading and Distribution of marks

The assignment must adhere to standard academic documentation standards. (Failure to do so will result in loss of marks in the Format, Citations and References criterion.) The grading rubric (last page) which is a scoring guide that identifies the standards and criteria for this assignment will be used. The objective of using rubrics help you simplify grading and ensure consistency. Using rubrics, the strengths and weaknesses of the paper will be highlighted, and feedback given to students.  The students to understand in advance the criteria by which their performance is to be judged.

5. Submission of Proposal

• All proposals must be submitted online through MOODLE and ONLY the leader of each group needs to submit the assignment first to check the Turnitin (WEEK 12). Others student will submit later after week 12.
• Each BRSM tutor will create a new folder called “Submission of Proposal write up” in MOODLE. The submission will be on week 12 (TBA, TBA, 11.59pm -before the presentation in week 13 and 14).

**ANY LATE SUBMISSION, THE MARKS WILL BE REDUCE**

• Your answer script/s will be checked by Turnitin plagiarism software. Make sure that you keep a good citation for each reference you used in proposal write up. Not more 30 % (include cover page, table of content, references, and appendix)
• Before submitting the proposal at Moodle, all leaders need to submit the list of individual contribution for each of the group member to the tutors.