MGT 657 Strategic Analysis Assignment of Nike Inc. (2018): Internal and External Assessments with Vision & Mission Redesign

CASE :

• Nike, Inc 2018
  (pg 561 of Strategic Management 17th ed., Global Edition, by Fred, Forest & Meredith David)
• Last day to submit :1 June 2025 (Sunday), 10:00 pm. Marks will be deducted for late submission
• To avoid confusion since I have many students and groups, NAME your file document/assignment exactly as follows when e-mail to me :
  NBF7A(or B)_MGT657_fullname_stdntno

THE FORMAT OF THE ASSIGNMENT :

• Type written, submit in PDF format
• Font Arial 12
• 1.5 line spacing
• Cover page with title, full name, student number, group and date

EMAIL TO ME at : rosliar0411@gmail.com

TO DO:

From the facts/information found in the case, AND supported by other references, YOU MUST PREPARE :

1. Introduction
2. Develop a NEW vision statement for the company
3. Develop a NEW mission statement, Include also the 9 elements of a mission as discussed during lecture
4. Perform internal assessment to identify, analyse and discuss the following from the internal factors:
   • 5 strengths
   • 5 weaknesses
5. Perform an external assessment to identify, analyse and discuss the following from the external factors:
   • 5 opportunities
   • 5 threats
6. Develop for the company :
   • two (2) Short Term Objectives (that will eventually lead to achieve the LT Objective)
   • one (1) Long Term Objective (that will eventually lead to achieve the company’s Vision and Mission)

NOTE **** :

(1) DO NOT choose all 5 Stengths (and Weaknesses, Opportunities, Threats) from the same factor (example: DO NOT identify all 5 strengths from Marketing factor ONLY). The 5 strengths must be identified from various other factors.

EXAMPLE (Microsoft Corp) :

INTERNAL
i) Strengths
1. Finance

From this case, it can be observed that Microsoft financial position is very strong. This is revealed in its financial statement, whereby the company has made consistent growth in its profit over the years. In 2018, its profit is $XXX, which grew to $XXX in 2019, and further to $XXX in 2020.
(student must continue with further discussion/elaboration).

From OTHER published articles / literature / magazines, has revealed that there is a generally higher profit shown in the computer industry during these years (Abdul Rahim, 2022).
Thus, the growth in profit gained by Microsoft is therefore consistent with the industry.
(** this supporting evidence, ie Abdul Rahim (2022), searched from journal / literature / magazines article must be cited here. The FULL reference must then be placed in the reference list – see below)

Answer

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