Today’s marketers are also using sophisticated analytical techniques to track consumers’ digital movements and to build: Principle of Marketing Report, UNM, Malaysia

University University of Nottingham Malaysia (UNM)
Subject Principle of Marketing

Today’s marketers are also using sophisticated analytical techniques to track consumers’ digital movements and to build amazingly detailed customer profiles containing highly personal information. Such profiles can then be used to hyper-target individual consumers with personalized brand messages and offers. However, with such targeting, marketers often walk a fine line between serving customers better and stalking them:

How well does your smartphone know you? What stories could your laptop tell? In truth, your digital devices probably know more about you than you know about yourself. Smartphones and other digital equipment have become fundamental extensions of our lives. Whatever you do—at work, at play, socializing, shopping—your phone, tablet, laptop, or desktop is almost always a part of the action.

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

These devices go where you go, entertain you, connect you with friends, take you browsing and shopping, feed you news and information, and listen in on even your most intimate voice, text, and email conversations. And more and more, these devices are sharing all that personal information with marketers. Companies have now developed sophisticated new ways that border on wizardry to extract intimate insights about consumers. For brands and marketers, such information is pure gold.

Marketers argue that using all of this up-close-and-personal information better serves both customers and the company. Customers receive tailored, relevant information and offer from brands that really understand and interest them. However, many consumers and privacy advocates are concerned that such intimate information in the hands of unscrupulous marketers could result in more harm than benefit to consumers.

They often view big data and hyper-targeting less as “getting to know consumers better to serve them better” and more as “stalking” consumers and “profiling” them. Although most consumers are willing to share some personal information if it means getting better service or deals, many consumers worry that marketers might go too far.

Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.

Get Help By Expert

Looking for report writing help for your Principle of Marketing report at the University of Nottingham Malaysia (UNM)? Malaysia Assignment Help is your trusted source for high-quality assignment writing assistance. Our experienced writers have a deep understanding of marketing principles and can deliver a well-researched and insightful report tailored to your requirements. Whether it's analyzing consumer behavior, developing marketing strategies, or evaluating market trends, our experts will provide you with a top-notch report that meets academic standards.

Answer

Recent Solved Questions

Online Exam & Assignment Writing Services

11770+ Orders Delivered

4.9/5
5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

CGE577 Drilling Engineering I UITM Assignment Sample Malaysia
CGE577 Drilling Engineering I is a course offered by the Universiti Teknologi MARA (UITM) in Malaysia. This course is designed to provide students with a comprehensive understanding of the principles,…
Engineering
LAS687 Environmental Impact Assessment Assignment Sample UiTM Malaysia
The EIA course will focus on the examination of purpose, principles and practical application. It explores how Environmental Impact Assessment has been used as a tool for preventing environmental problems…
Science

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now

Get Assistance for Assignments, online Exam, and Projects Writing