The company we chose is “PEDAL PUB” This service offers guests the opportunity to enjoy food and conversation while riding a special bicycle: Global Business Strategy Assignment, APU, Malaysia


Asia Pacific University (APU)

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Global Business Strategy

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The company we chose is “PEDAL PUB”. This service offers guests the opportunity to enjoy food and conversation while riding a special bicycle. This bicycle, called a party bike, was first created in the Netherlands in 1996. Later, in 2006, Minnesotans were inspired by what they called “rolling pubs” in the Netherlands entrepreneurs brought it to the United States. The party bike craze expands to 25 licensed locations throughout the United States in 2014.

Pedal Pub continues to expand, with over 60 franchised and licensed locations across the United States and Canada in 2020. This is the history of the pedal pub. Their goal is to make great memories by riding a bike and talking with friends, family, and new friends. Customers enjoy food or beverages during travel.

They make good memories. I’d like to talk about how to use this service. First, you can find a pedal pub nearest to you and reserve the tour. There are recommended food and drinks in the local area. Second, Prime the gears with your group by signing waivers, coordinating beverages, and plotting your post-tour plans. After that you can enjoy yourself in the city you have chosen and experience fun times.

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