Prototyping Phase: During this phase, something tangible is created, that will allow you to verify your idea in real life: Design Thinking Case Study, TU, Malaysia

University Taylor's University (TU)
Subject Design Thinking

Prototyping Phase: During this phase, something tangible is created, that will allow you to verify your idea in real life. Don’t overcomplicate and create this MVP as quickly as possible.

During the prototype phase, it was finally time to make our definitions and ideas come to life. A prototype is the first, original model of a proposed product, and this is exactly what we set out to build. By design thinking standards, the prototype stage is where you create inexpensive, scaled-down versions of the real product to investigate solutions from the previous stages.

After almost 10 days from the beginning of our journey, we arrived at the crucial moment, a meeting with a developer team where we had a chance to check our assumptions and estimations. After a session of consultation and definition with the team of developers, we weighed the stories and understood that the major effort of the development work will be in the development of the back-end system and interfacing it with the legacy systems currently in place.

Alongside this, we also realized that creating the front-end systems will be a much shorter exercise yet could increase the cost of the prototype.

We had a time limit of 3 days to have the first version of the prototype ready. This prototype had to reflect the product as much as possible and maintain the necessary functionality.

After 3 days we had our first version of the prototype ready. It had “fake” data which reflected the behavior of the software we were aiming to create. Some accessory elements were missing, but the software in that state visually represented a good percentage of the total content planned.

At the end of two weeks of work, we had software that we could try and test with actual users. We used user experience monitoring software to analyze heat maps and user attention, while they were navigating our prototype.

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