Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
| Marks | Weightage | Topic | Submission Date |
|---|---|---|---|
| 100 | 40% | Designing a New Product Using Design Thinking and AI | 20th June 2026 |
This assignment is designed to help students:
Students are required to design a new product or solution that addresses a real problem faced by:
The product may be:
Students must apply the following Design Thinking stages:
Important Notes:
End Of Question Paper
| Criteria | Weight | Excellent (4) | Good (3) | Fair (2) | Poor (1) | Unsatisfactory (0) | Max Marks |
| 1. Empathy (Introduction)(Problem & Who Is Affected) | 0.5 | Introduction is very well organised; problem and affected users are clearly explained in a systematic manner. | Introduction is well organised; problem and users are clearly stated with minimal errors. | Introduction is adequate but explanation of problem or users is limited. | Introduction is poorly organised with major clarity issues. | No clear problem or users identified. | 2 |
| 2. Problem Definition(What is the problem & its impact?) | 0.75 | Problem is clearly and critically defined; strong explanation of how it affects daily life. | Problem is clearly defined with some explanation of impact. | Problem is stated but impact is weak or unclear. | Problem definition is vague or poorly explained. | No problem definition provided. | 3 |
| 3. Idea Generation (Thinking Skills)(How ideas were generated) | 3.75 | In-depth and creative idea generation using multiple thinking skills; AI used appropriately to support thinking. | Good range of ideas generated with clear thinking skills applied. | Some ideas generated with limited thinking strategies. | Very few ideas with weak thinking process. | No idea generation shown. | 15 |
| 4. Decision Making(Why this idea was chosen) | 1.25 | Clear and logical decision-making process; strong justification using relevant factors (pros/cons, feasibility). | Decision is justified with reasonable explanation. | Weak explanation of decision-making process. | Very limited justification provided. | No decisionmaking explanation. | 5 |
| 5. Product Design / Prototype(How it works & what it solves) | 1.25 | Product design is clearly explained; prototype shows how users interact and how the problem is solved. | Product design and prototype are clear but lack refinement. | Basic product design with minimal explanation. | Poor design and unclear prototype. | No product design or prototype provided. | 5 |
| 6. Testing & Improvement(Feedback & changes) | 1.25 | Clear testing process; feedback collected and meaningful improvements made. | Testing conducted with some improvements. | Limited testing and minor improvements. | Very weak testing process. | No testing or improvement shown. | 5 |
| 7. Reflection (Learning & AI Use)(What was learned) | 1.25 | Insightful reflection on learning, challenges, thinking skills, and ethical use of AI. | Clear reflection with some depth. | Basic reflection with limited insight. | Very weak reflection. | No reflection provided. | 5 |
| TOTAL | 10 | 40 MARKS |
| Trait | Criteria | 1 (1–2 marks) POOR | 2 (3–4 marks) FAIR | 3 (5 marks) GOOD | 4 (6 marks) EXCELLANT | Marks |
| Content | Material is inaccurate, incomplete, or irrelevant; lacks depth. | Some relevant points but incomplete; limited accuracy and examples. | Accurate, relevant material with some supporting detail. | Comprehensive, accurate, and insightful content with strong examples. | Material is highly accurate, comprehensive, and directly relevant, demonstrating exceptional depth, critical analysis, and a strong mastery of the subject matter. | /6 |
| Collaboration | One or two members dominate; little cooperation. | Uneven contribution; some members less involved or prepared. | Most members contribute and cooperate; teamwork generally smooth. | All members equally involved; excellent cooperation and preparation. | All members contribute actively and equitably, demonstrating excellent collaboration, strong teamwork, and seamless coordination throughout the presentation. | /6 |
| Organization | No clear structure; ideas difficult to follow. | Some structure, but weak flow and transitions. | Logical flow with introduction and conclusion; some transitions may be weak. | Clear structure with strong intro, transitions, and conclusion; easy to follow. | Clear, logical, and wellorganized structure, with ideas presented coherently and flowing seamlessly, making the presentation easy to follow. | /6 |
| Oral Presentation | Unprepared; poor audibility; no eye contact; monotone or unclear delivery. | Somewhat prepared; uneven clarity, volume, or eye contact; limited engagement. | Prepared; clear and audible voice; fair confidence and eye contact; moderate engagement. | Well-prepared; confident, engaging delivery; consistent eye contact and clear voice. | Highly prepared, with clear and confident delivery, excellent audibility, consistent eye contact, and an engaging, dynamic tone throughout the presentation. | /6 |
| Slide Design | Slides cluttered, textheavy, with errors or poor visuals. | Slides somewhat clear; inconsistent formatting; some errors or distractions. | Slides clear, readable, with balanced text/visuals; support presentation well. | Slides polished and professional; excellent visuals; enhance understanding. | Slides are visually appealing, well-organized, and professionally designed, with concise content, error-free text, and effective, high-quality visuals that enhance understanding. | /6 |
| TOTAL | 30 MARKS |
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