MKT60104: Crafting a comprehensive marketing and promotional plan requires meticulous organization and in-depth thought: Principles of Marketing Assignment, TU, Malaysia

University Taylor's University (TU)
Subject MKT60104 Principles of Marketing Assignment



Crafting a comprehensive marketing and promotional plan requires meticulous organization and in-depth thought toward the company’s vision, mission, and goals to be aligned with its planned activities. You are appointed as a marketing consultant of the company (that you have chosen below) to provide an in-depth review of its current marketing plan by incorporating marketing theories and perform the SWOT analysis to uncover the strengths, weaknesses, opportunities, and threats of the PRODUCT LINE that you have chosen. The strengths and weaknesses are not limited to the product itself but also cover the product’s marketing initiatives, brandings, partnerships and etc to create a customer’s lifetime value. The opportunities and threats shall be analysed from the external forces (that cannot be controlled by the company) but brings positivism and negativism towards the products.


Based on the SWOT analysis findings, you need to propose comprehensive marketing activities by incorporating the marketing mix (4Ps) and digitalisation. Nonetheless, merely proposing strategies is insufficient, students shall plan further by explaining the proposed strategies with detailed action plans in deriving promising implications towards the strategies in generating profits by attaining customers’ lifetime value and loyalty.

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