MKT60104: Crafting a comprehensive marketing and promotional plan requires meticulous organization and in-depth thought: Principles of Marketing Assignment, TU, Malaysia

School

Taylor's University (TU)

*We aren't endorsed by this school

Assignment Type

Individual Assignment

Subject

MKT60104 Principles of Marketing Assignment

Uploaded by Malaysia Assignment Help

Date

12/10/2023

QUESTION:

 

Crafting a comprehensive marketing and promotional plan requires meticulous organization and in-depth thought toward the company’s vision, mission, and goals to be aligned with its planned activities. You are appointed as a marketing consultant of the company (that you have chosen below) to provide an in-depth review of its current marketing plan by incorporating marketing theories and perform the SWOT analysis to uncover the strengths, weaknesses, opportunities, and threats of the PRODUCT LINE that you have chosen. The strengths and weaknesses are not limited to the product itself but also cover the product’s marketing initiatives, brandings, partnerships and etc to create a customer’s lifetime value. The opportunities and threats shall be analysed from the external forces (that cannot be controlled by the company) but brings positivism and negativism towards the products.

 

Based on the SWOT analysis findings, you need to propose comprehensive marketing activities by incorporating the marketing mix (4Ps) and digitalisation. Nonetheless, merely proposing strategies is insufficient, students shall plan further by explaining the proposed strategies with detailed action plans in deriving promising implications towards the strategies in generating profits by attaining customers’ lifetime value and loyalty.

Get 30% Discount on This Assignment Answer Today!

Get Help By Expert

Excel in Marketing at TU, Malaysia! Taylor's University students, are you grappling with your MKT60104 Principles of Marketing Assignment? Crafting a comprehensive marketing and promotional plan demands meticulous organization and in-depth thought. Don't worry; we're here to help! Our expert team offers top-tier Individual Assignment Solutions and a dedicated Assignment Writing Service in Malaysia to guide you toward academic success. Trust us for top grades and a stress-free academic journey.

Answer

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
Convincing Features
Plagiarism Free Report
On-Time Delivery
Native Writers
A+ Quality
100% Confidential
24*7 Online Assistance

Get these features included in Your Assignment

Get Assistance for Assignments, online Exam, and Projects Writing