MGT6203 Discuss how the Internet has changed business communication with customers, within organizations: MIS, MUM, Malaysia

University Monash University Malaysia (MUM)

The Internet is crucial for modern businesses, facilitating global reach and improved customer engagement and business communication. However, challenges like misinformation and managing public perception demand effective strategies.

Learners are required to discuss the following aspects:
1. Discuss how the Internet has changed business communication with customers, within organizations, and throughout the supply chain.
2. Discuss how businesses use social media platforms to interact with their target market, foster brand loyalty, and efficiently handle client feedback and inquiries.
3. Discuss the common issues businesses encounter in managing online communication with customers on the Internet.
4. Discuss how businesses address the issues in maintaining effective two-way communication on the Internet.
5. Discuss how businesses can protect their brand image and deal with the rapid spread of rumors or false information on the Internet.

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