MBOE7173 Corporate Innovation and Entrepreneurship Assessment Brief 2026

Assignment Tasks (50%)

Part A: Corporate Entrepreneurship in Action: Enabling Innovation from Within

Large  organizations  increasingly  rely  on  corporate  entrepreneurs—or  intrapreneurs—to  drive innovation and adapt to changing markets. This assignment invites you to explore the concept of corporate  entrepreneurship  and  analyze  how  one  real  organization  applies  (or  could  apply)  it  to remain innovative and competitive.  You are required to evaluate the assignment objectives and tasks below in constructing  an academic review while  addressing  the given pointers.

Assignment Objectives:

• Understand what corporate entrepreneurship is and why it matters.
• Examine a real-world example of intrapreneurship in practice.
• Propose practical recommendations for enabling intrapreneurship in a chosen organization.

Assignment Tasks:

Part 1: Understanding Corporate Entrepreneurship

• Define corporate  entrepreneurship  (intrapreneurship)  and  its  importance  in  today’s  business environment.
• Briefly explain what makes a successful corporate entrepreneur (mindset, leadership, organizational support).
• Introduce any relevant frameworks or concepts (e.g., innovation culture, opportunity recognition, entrepreneurial orientation).

Part 2: Case Example –  What Can We Learn?

• Choose one real company known for encouraging internal innovation (e.g., 3M, Google, Amazon, Adobe, Tata).
• Briefly describe one intrapreneurial initiative (e.g., product, service, business model).
• Identify key success factors: What helped the initiative succeed? (e.g., leadership support, funding, freedom to experiment).
• What were the challenges and how were they addressed?

Part 3: Proposal for an Intrapreneurial Idea

• Choose an existing organization (real or hypothetical).
• Propose one innovative idea that could be developed internally (e.g., a new product, service, tech solution, or business model improvement).
• Describe:
  • The problem or opportunity the idea addresses.
  • How it fits with the company’s strategy and goals.
  • What support the intrapreneur(s) would need (time, budget, leadership backing, team).
  • Expected benefits and risks.
• Suggest basic steps or a timeline to implement the idea.
• Focus on creativity, feasibility, and strategic alignment.

Part 4: Conclusion & Reflection