MBM3783: A local woman claims to have been cheated of over RM1.4 mil after meeting someone online who claimed to be a South African engineer: Social Marketing Case Study, UoTS, Malaysia

University UNIVERSITY OF TECHNOLOGY SARAWAK (UoTS)
Subject MBM3783: Social Marketing

A local woman claims to have been cheated of over RM1.4mil after meeting someone online who claimed to be a South African engineer working in New Zealand. Petaling  Jaya district police chief ACP Mohamad Fakhrudin Abdul Hamid said the 54-year-old victim met the suspect on Facebook in April and continued their “friendship” through the WhatsApp app.

He said the two had never met and since April, the suspect had asked the self-employed victim for money to buy raw materials for an unknown project.

“As she trusted him, the victim made 37 transactions to four different accounts totaling RM1,445,900. “Not long after, the victim received a call from a delivery company claiming there was a ‘delivery’ believed to be from the suspect for her,” he said in a statement on Tuesday.

He said following that, the police arrested three African suspects at a restaurant here last  Friday. An investigation revealed that all suspects are United Nations High Commissioner for  Refugees (UNHCR) card holders and had been in Malaysia since 2019.

He said the suspects, aged 35 to 48, were remanded for four days

Questions:

  1. Supposed you are planning a campaign regarding the issue based in UTS, come out with a catchy title and describe the background, the purpose along with the focus of your campaign.
  2. Conduct a SWOT analysis.
  3. Select and describe why are they your target audience.
  4. Set the marketing objective and goals.
  5. Identify the Barriers, Benefits Motivators, the Competition, and Influential Others.
  6. Develop a positioning statement for your campaign

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

Get Help By Expert

Malaysia Assignment Help is here to help students take the stress out of assignment writing! Our team of writers and editors have a wealth of experience writing assignments on a variety of topics, including literature, business, mathematics, and economics - so whatever you're studying, we've got you covered. Plus, with our essay writing service, you'll be provided with an original piece that's tailored to your specific topic and requirements. Sign up today and let us handle your grades for you!

Answer

Recent Solved Questions

Online Exam & Assignment Writing Services

11770+ Orders Delivered

4.9/5
5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

ITS432 Database Design & Development UiTM Assignment Example Malaysia
This UiTM Assignment Sample is about database design and database development. The objective of this assignment is to provide an overview of different types of database design, as well as…
Computer & It
CSC434 Computer Essential and Applications Assignment Sample UITM Malaysia
This course aims to provide a fundamental understanding of computers in an engaging way that builds on the knowledge and skills learned from previous courses. Students will learn how information…
Computer & It

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now

Get Assistance for Assignments, online Exam, and Projects Writing