Hofstede identified four dimensions of national culture through post hoc analysis of the national average values of IBM: Global Marketing Essay, MUM, Malaysia

University Monash University Malaysia (MUM)
Subject Global Marketing

Question 1

Hofstede identified four dimensions of national culture through post hoc analysis of the national average values of IBM employees (Hofstede. 1980). When considering the impact of cultural differences on cross-border communication and business success, it’s essential to take into account various cultural dimensions proposed by Geert Hofstede’s framework.

This framework was introduced in the late 1970s and elaborated upon in his seminal work “Culture’s Consequences: International Differences in Work-Related Values” published in 1980. sheds light on key aspects of culture that significantly influence business interactions across borders. What specific examples of these cultural characteristics should one thoroughly research to ensure prosperous international business endeavors, while drawing insights from Hofstede’s framework?

Question 2

The eclectic paradigm and internationalization theories are frameworks that aim to explain how companies expand their operations from domestic markets to international ones.

  • Which of the paradigms offers the most compelling explanation for this strategic move?
  • Within the context of the theories. how can we best analyze Adidas’s acquisition of Reebok?

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Question 3

Being a customer-driven multinational that caters to both B2B and B2C customers comes with several challenges. Additionally, managing diverse distribution channels, pricing strategies, and marketing approaches for each segment can pose complex logistical and operational challenges for the company. What are the challenges of being a customer-driven multinational that serves both business-to-business (B2B) and business-to-customer (B2C) customers?

Question 4

What elements of the international marketing strategy would you focus on in order to increase both global sales volume and value? and profits? Provide examples of how these elements have been successfully implemented in real-world scenarios.

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