GSRM7223 Describe how these marketing environmental factors, such as demographic, economic, socio-cultural: Marketing Management Assignment, Malaysia

University UNITAR International University
Subject GSRM7223 Marketing Management Assignment

Describe how these marketing environmental factors, such as demographic, economic, socio-cultural, and technological forces, affected the supermarket and hypermarket industries, that influenced Tesco to divest its business in Malaysia and Thailand, given that Tesco is one of the pioneers in introducing online purchase and delivery among other hypermarkets through its Grocery Home Shopping Service. Support your answer with examples.

GSRM7223 Marketing Management

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