ENT3074: Students are required to focus on proposing a business in any sector in Malaysia: Entrepreneurship Assignment, SU, Malaysia


Sunway University (SU)

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Assignment Type

Individual Assignment



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This assignment requires your group to write a summary business plan. A summary business plan works best for companies or ideas or suggestions that are very early in their development and need further study before writing a full business plan.

For this assignment, students are required to focus on proposing a business in any sector in Malaysia (no foreign service/products). Thus, students will need to describe the relevant specific sub-sectors in Malaysia. Students will need to propose and obtain the agreement of the respective tutor on the proposed business before proceeding with this summary business plan assignment.


This assignment is designed to assess your ability to:

• SLO1: Apply concepts and theories of entrepreneurship to
discover opportunities (PLO1, C3)
• SLO2: Formulate an innovative summary business plan. (PLO10,
• SLO3: Present the summary business plan to potential investors.
(PLO5, A2)

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Programme Learning Outcomes

Upon successful completion of the programme, students are expected to be able to:

PLO1. Analyses the relevant knowledge and understanding in business management.
PLO2. Evaluate problems critically and justify the relevant solutions effectively.
PLO3. Demonstrate the use of relevant tools and techniques for business analyses.
PLO4. Function on multi-cultural and multi-disciplinary teams.
PLO5. Demonstrate effective communication.
PLO6. Demonstrate the use of information and digital technologies to support
business decisions.
PLO7. Demonstrate quantitative skills for business decisions.
PLO8. Demonstrate leadership and team skills.
PLO9. Manage information and acquire skills for life-long learning.
PLO10. Demonstrate managerial and entrepreneurial knowledge.
PLO11. Demonstrate professional values in business decisions.

Summary business plans that are enthusiastically written in a polished report with a clear layout; more profitable and innovative; credible and well-justified; and show an understanding of complex interactions and relationships will gain higher marks.

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