BMK501: Determine the segmentation, targeting, and positioning strategy(s) for Gardens by the Bay with their Tulipmania festival: Marketing Management Essay, WOU, Malaysia

School

Wawasan Open University (WOU)

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Assignment Type

Individual Assignment

Subject

BMK501: Marketing Management

Uploaded by Malaysia Assignment Help

Date

24/07/2023
  1. Determine the segmentation, targeting, and positioning strategy(s) for Gardens by the Bay with their Tulipmania festival.
  2. Recommend promotional mix strategies for Gardens by the Bay to attract both Singaporeans and tourists for their Tulipmania festival.

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