BMK501: Determine the segmentation, targeting, and positioning strategy(s) for Gardens by the Bay with their Tulipmania festival: Marketing Management Essay, WOU, Malaysia
| University | Wawasan Open University (WOU) |
| Subject | BMK501: Marketing Management |
- Determine the segmentation, targeting, and positioning strategy(s) for Gardens by the Bay with their Tulipmania festival.
- Recommend promotional mix strategies for Gardens by the Bay to attract both Singaporeans and tourists for their Tulipmania festival.
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