BMK501: Determine the segmentation, targeting, and positioning strategy(s) for Gardens by the Bay with their Tulipmania festival: Marketing Management Essay, WOU, Malaysia

University Wawasan Open University (WOU)
Subject BMK501: Marketing Management
  1. Determine the segmentation, targeting, and positioning strategy(s) for Gardens by the Bay with their Tulipmania festival.
  2. Recommend promotional mix strategies for Gardens by the Bay to attract both Singaporeans and tourists for their Tulipmania festival.

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