BMK310/03: Established in 1957, Corica Pastries from Australia has consistently been delighting customers with their world-famous apple strudels: Retailing Assignment, WOU, Malaysia
| University | Wawasan Open University (WOU) |
| Subject | BMK310/03: Retailing |
Task
Established in 1957, Corica Pastries from Australia has consistently been delighting customers with their world-famous apple strudels, continental and custom-made cakes, and a choice of unique pastries.
You have been tasked by Corica Pastries, to set up a retail location anywhere in Malaysia, to introduce their world famous apple strudels to the Malaysian market.
1. Merchandise management
a. Merchandise planning and management
i. Buying – merchandise
ii. Planning – forecasting sales, merchandise assortments, inventory
2. Store design
a. Determine the store layout
b. Store design – exterior
c. Presentation techniques
d. Store design – interior
e. Store ambiance’s consistent with the merchandise and customer expectation
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