BM011-3-M: Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy: Strategic Marketing Management, Assignment, APU, Malaysia
Assignment Type
Individual Assignment
Subject
Strategic Marketing Management
Uploaded by Malaysia Assignment Help
Date
06/06/2024
Assignment Brief
Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy and develop a new product or service that aligns with their sustainability goals.
You are to choose any company from these selected industries:
- Financial Services
- Technology
- Automotive
- Health and Beauty
- Food and Beverage
- Travel and Tourism
While researching your chosen company, consider the specific sustainability challenges and opportunities within the chosen industry. Consider how your chosen company’s industry can contribute to the UN Sustainable Development Goals (SDGs) through its products and services. For inspiration, you can explore the UN Sustainable Development Goals (SDGs) at https://sdgs.un.org/goals.
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Assignment Questions
Your final deliverables will include a written report that will answer the following questions:
- Conduct a thorough marketing strategy audit using relevant frameworks, models, metrics, and theories.
- Propose an effective marketing plan for a specific product that is aligned with sustainability goals of the chosen organisation.
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- BM011-3-M: Companies across industries are facing growing pressure to operate sustainably. This assignment will challenge you to analyse a company’s marketing strategy: Strategic Marketing Management, Assignment, APU, Malaysia
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