HTH668 Hospitality Strategic Management Assignment Sample UiTM Malaysia

This course will introduce learners to strategic management theories and literature in the context of hospitality. Students are required to take charge of their learning while exploring an ever-changing landscape within this business environment, as well as working with other group members on projects that challenge them creatively. The course is designed to foster innovation and creativity as well as to develop research, analytical and communication skills.

By the end of this course, students will be able to:

  • Understand and apply key theoretical concepts in strategic management to business opportunities and problems in hospitality;
  • Critically analyse different approaches to strategy formulation and implementation in the hospitality industry;
  • Develop research skills relevant to the field of strategic management in hospitality;
  • Develop analytical skills relevant to the field of strategic management in hospitality;
  • Communicate effectively, both orally and in writing, on strategic management topics in hospitality.
  • Work effectively in teams to develop creative solutions to strategic hospitality problems.

This course is for students who are interested in pursuing a career in hospitality management, or those who wish to understand more about how strategic management theories can be applied to the hospitality industry. The course is also suitable for students who are looking to develop their skills in research, analysis and communication.

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Strategic management is the process of making decisions about the allocation of resources to achieve the objectives of an organization. Hospitality strategic management is the application of this process to organizations that provide hospitality services, such as hotels, restaurants, and event planning companies.

Assignment Task 1: Distinguish the different perspectives, tools and techniques used in hospitality strategic management.

There are several different perspectives, tools and techniques used in hospitality. The most common perspective is strategic management. Strategic management is all about making decisions that will allow an organization to achieve its goals. It involves setting objectives, developing plans to achieve those objectives, and then implementing and monitoring those plans. 

There are a variety of other tools and techniques used in hospitality as well. For example, quality control is often used to ensure that products and services meet the highest standards possible. Customer service is another important aspect of the hospitality industry, as providers must always be focused on providing the best possible experience for their guests. 

Each organization will have its own specific needs when it comes to Hospitality Management Tools and Techniques. However, the most important thing is to always keep the goals of the organization in mind and to make sure that any decisions made are in line with those goals.

Assignment Task 2: Demonstrate managerial skills by using strategic management tools applicable to various hospitality firms’ situations.

There are a variety of strategic management tools that can be applied to various hospitality firms’ situations, to demonstrate managerial skills. Some of these tools include SWOT analysis, marketing mix analysis, business model analysis, and financial statement analysis. 

SWOT analysis is a tool that can be used to assess a firm’s strengths, weaknesses, opportunities, and threats. This information can then be used to develop strategies that will help the firm capitalize on its strengths, avoid its weaknesses, exploit opportunities, and protect against threats. 

Marketing mix analysis assesses a firm’s marketing strategy and determines whether it is effective or needs to be changed. The marketing mix consists of four elements: product (offering), price, place (distribution), and promotion. Each of these elements must be aligned with the others for the marketing strategy to be successful. 

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Assignment Task 3: Display a range of effective leadership skills in hospitality strategic management.

Hospitality Strategic Management is the process of designing, implementing, and evaluating strategies that will improve the financial and operational performance of a hospitality organization. The goal of Hospitality Strategic Management is to create and sustain value for both the guests and owners of hospitality organizations.

There is a range of effective leadership skills you will need to display to be successful in Hospitality Strategic Management. These skills include:

  • Visioning: Being able to see beyond the current situation and imagine what could be possible is essential for creating a strategy that improves an organization’s performance.
  • Planning: A good strategy requires careful planning to be executed effectively.
  • Organizing: Putting the plans into action requires organizing the resources and people necessary to make the strategy a reality.
  • Leading: Once the plans are in place, it is up to the leader to motivate and inspire others to carry out the strategy.

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