Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
This course is designed to provide the students with the basic analytical skills, insights and managerial, decision-making tools required for sound business decisions and explain the forces that shape the external environment of the firm such as aggregate demand, economic cycles, inflation, interest rates, exchange rates, and the role that demand management policies play in the economy and their impact on the firm’s operations. Additionally, the course emphasizes the practical application of business economic skills. Students will engage in real‑world economic analysis, case studies, and simulations that replicate market conditions.
On successful completion of this course, students will be able to:
| CLO1 | Evaluate the principles and thoughts of economics. (C6, PLO1) |
| CLO2 | Evaluate the application of demand theory, market structure, industrial organization, and macroeconomic concepts in real-world scenarios. (C6, PLO4) |
| CLO3 | Propose appropriate course of action to deal with economic uncertainties, through evaluation of changes in macroeconomic variables and policy-making. (C5, PLO7) |
| CLO4 | Interpret the aspects of the Monetary System & the Economics of Exchange rates for solving business issues. (C6, PLO8) |
| Module Title: | BUSINESS ECONOMICS | ||
|---|---|---|---|
| Module Code: | ECO 501 | ||
| Module Leader: | Arunnan Balasubramaniam | ||
| School: | Business & Management | ||
| Synopsis: | This course is designed to provide the students with the basic analytical skills, insights and managerial, decision-making tools required for sound business decisions and explain the forces that shape the external environment of the firm such as aggregate demand, economic cycles, inflation, interest rates, exchange rates, and the role that demand management policies play in the economy and their impact on the firm’s operation. Additionally, the course emphasizes the practical application of business economic skills. Students will engage in real-world economic analysis, case studies, and simulations that replicate market conditions. | ||
| Mode of Delivery: | Synchronous Session & Online Discussion Forum | ||
| Content: | Week | Chapters | |
| 1. | Introduction to Economics • Define economics • Describe basic economic concept • Distinguish between microeconomics and macroeconomics • Distinguish between normative and positive • Explain the economic problem | ||
| 2. | Market Forces • Explain the meaning of demand, law of demand and market demand • Distinguish between a change in quantity demanded and a change in demand • Explain the meaning of supply, law of supply and market supply • Distinguish between a change in quantity supplied and a change in supply | ||
| 3. | Elasticity of Demand and Supply • Explain the concept of price elasticity of demand. • Explain the concept of income elasticity of demand. • Define the cross elasticity of demand • Define the price elasticity of supply | ||
| 4. | The Production-Cost Theories • Describe the cost concepts • Explain short-run costs and long-run costs • Explain the relationship between cost and production • Distinguish between economies of scale and diseconomies of scale • Concept of revenue | ||
| 5. | Market Structure • Explore the characteristics of perfect competition • Explain the short-run and long-run equilibrium in perfect competition • Define a monopoly market and its characteristics • Explain short-run and long-run equilibrium in a monopoly • Explore the characteristics of monopolistic competition • Explain the short-run and long-run equilibrium in monopolistic competition • Define oligopoly and its characteristics | ||
| 6. | Economic Growth • Define macroeconomics and differences with microeconomics • Explain the macroeconomics objectives • Explain the government role and policies • Explore the components of macroeconomics • Define National Income and GDP | ||
| 7. | Prices, Employment & Market Reforms • The meaning of inflation. • Measuring inflation. • Price index. • Types of inflation. • Understanding the effects of inflation. • Measures to control inflation. • Phases of a Business Cycle. • The meaning of unemployment. • The types of unemployment. • The impacts of unemployment. • Measures to control unemployment. | ||
| 8. | Macroeconomic Model • Understanding Aggregate Demand. • The determinants of Aggregate Demand. • Understanding Aggregate Supply. • The determinants of Aggregate Supply. • The output market equilibrium. • The effect of increase and decrease in AD. • The effect of increase and decrease in AS. | ||
| 9. | Monetary Policy • Definition of Monetary Policy • Objectives of monetary policy • Tools for monetary policy • Contractionary and expansionary monetary policy | ||
| 10. | Fiscal Policy • Definition of Fiscal Policy • Objectives of fiscal policy • Contractionary and expansionary fiscal policy | ||
| 11. | International Trade • International trade • Protectionism tools • Balance of Payment – trade surplus/deficit • Foreign exchange | ||
| Type of Assessment | Assessment Method | Percentage |
|---|---|---|
| Case Study | Written Test | 30 |
| Assignment | Report | 20 |
| Presentation | Presentation | 20 |
| Article Writing | Written Test | 30 |
Sloman, J., Garratt, D., Guest, J. and Jones, E. (2023). Economics for business. 9th ed. Harlow, United Kingdom: Pearson Education Limited. Sloman, J. and Jones, E. (2020). Essential economics for business. Harlow, England; New York: Pearson. Tucker, I. B. 2022, Economics for Today, 11th Edition, Cengage Learning, UK.
| Name of subject or module: Business Economics | Intake: NOVEMBER 2025 |
| Task: Task 1: Assignment-Report 20% Task 2: Presentation – 20% Task 3: Case Study-30% Task 4: Article Writing-30% |
Submission Date: Task 1: 28th FEB 2026 Task 2: 28th FEB 2026 Task 3: 28th FEB 2026 Task 4: 28th FEB 2026 On or before 6pm KL, Malaysia Time. |
| Submission: Online-By Email to aarunnan@lincoln.edu.my & Student Portal Due date: 28th FEB 2026 |
20% Assignment: Report – 2000 words 20% Presentation 30% Case Study 30% Article Writing
1) Technical Guidelines:
2) Submission: submission by email:
The global economy is undergoing a digital transformation and it’s happening at breakneck speed. The digital economy is the economic activity that results from billions of everyday online connections among people, businesses, devices, data, and processes. The backbone of the digital economy is hyperconnectivity which means growing interconnectedness of people, organisations, and machines that results from the Internet, mobile technology and the internet of things (IoT). The digital economy is taking shape and undermining conventional notions about how businesses are structured; how firms interact; and how consumers obtain services, information, and goods. Professor Walter Brenner of the University of St. Gallen in Switzerland states: “The aggressive use of data is transforming business models, facilitating new products and services, creating new processes, generating greater utility, and ushering in a new culture of management.”
(Adapted and modified from https://www2.deloitte.com/mt/en/pages/technology/articles/mt-what-is-digital-economy.html)
Read the full article from the link given to understand what is digital economy? Conduct extensive research to prepare an academic writing on the topic: The Effects of Digitalisation on Service Sector and Employment (You can modify the topic based on your interest).
Considering the relevant information and examples from various sectors of economies across the globe, together with review of literatures, you are required to critically assess:
(a) The effects of digitalisation on service sector of an economy. (50 marks) [Note: Students are required to present a write up that critically assesses the effects of digitalisation on a number of industries in the service sector. Students should select countries and their specific industries from the service sector (such as healthcare, hospitality and tourism, banking & finance, education etc), to critically assess the effects of digitalisation. Students are expected to highlight complex issues and provide critical reflection/solutions. Students should use appropriate sites/digital technologies/software to provide analysis/evidences to justify their arguments.
(b) The effects of digitalisation on employment (50 marks) [Note: Students are encouraged to discuss the effects of digitalisation on the employment across various economies, sectors/ industries across the globe. The choice countries and sectors should be justified. Students are expected to highlight complex issues and provide critical reflection. Students are expected to use appropriate sites/digital technologies/softwares to provide analysis/evidences to justify their arguments, which achieves the course learning outcomes.]
[Total: 100 marks]
The Assignment must be typed, and well presented. It must be written in REPORT format/style. You may, however, use subheadings and bullet- points where appropriate within the report. You may also incorporate graphs, tables, diagrams, and figures into the body of the report if you wish. (If lengthy, material of this kind may be attached as appendices.)
In this Assignment you MUST include a bibliography (references). This should be on a separate page. FULL details are required – name and initials of all authors, full title, publisher, place, and date of publication. At this level of study, you must get these details right!
The word limit for the first Assignment is 2,000 words. You will not be penalized for exceeding these limits – within reason (say 10%) – if there is no repetitiveness, irrelevance, or “padding”. Similarly, you will not be penalized for being under the word limit, provided that the question has been fully and satisfactorily answered.
| Criteria | Excellent (5) | Good (4) | Satisfactory (3) | Needs Improvement (2) | Unsatisfactory (1) |
|---|---|---|---|---|---|
| Understanding of Digitalisation | Comprehensive understanding of digitalisation. Insights are deep and nuanced. | Good understanding with some depth. Insightful analysis. | Basic understanding with some depth. Analysis is somewhat general. | Limited understanding and superficial analysis. | Minimal understanding. Analysis lacks depth and clarity. |
| Critical Assessment of Service Sector | Thorough and critical assessment of multiple industries. Rich examples used. | Good assessment of selected industries with relevant examples. | Basic assessment with limited industries. Examples are somewhat relevant. | Limited assessment with few industries. Examples lack relevance. | Minimal assessment. Examples are irrelevant or missing. |
| Impact on Employment | Comprehensive and critical analysis of employment impacts across multiple sectors. | Good analysis of employment impacts in selected sectors. | Basic analysis with limited sectors. Impact discussion is general. | Limited analysis of employment impacts. Few sectors covered. | Minimal analysis of employment impacts. Sectors discussed are irrelevant. |
| Use of Evidence and Examples | Extensive and relevant evidence and examples from various sectors. | Good evidence and examples used effectively. | Some evidence and examples provided, but not always relevant. | Limited evidence and examples. Some may be irrelevant or unclear. | Little to no evidence or examples. Poorly supported arguments. |
| Critical Reflection and Solutions | Insightful critical reflection with well-developed solutions. | Good critical reflection with some proposed solutions. | Basic reflection with limited or generic solutions. | Limited critical reflection. Solutions are vague or impractical. | Minimal or no critical reflection. No viable solutions offered. |
| Structure and Presentation | Report is exceptionally well-structured, clear, and professional. | Well-structured and clear. Minor issues with presentation. | Adequately structured with some clarity issues. | Poorly structured with significant clarity issues. | Disorganized and unclear. Major issues with presentation. |
| Use of Sources and Referencing | Excellent use of a wide range of sources. All references are correctly formatted. | Good use of sources. Most references are correctly formatted. | Adequate use of sources. Some references are incorrectly formatted. | Limited sources used. Many referencing errors. | Minimal use of sources. Poor or no referencing. |
| Adherence to Guidelines | Fully adheres to guidelines including formatting, length, and presentation. | Generally adheres to guidelines with minor deviations. | Some adherence to guidelines, but with notable deviations. | Limited adherence to guidelines. Significant deviations noted. | Poor adherence to guidelines. Major deviations from required format. |
Students are tasked with creating a pre-recorded video presentation addressing the question: “How would an interest rate increase affect an economy?” Utilizing PowerPoint slides, students will guide their presentation and record it for submission. They should explore the impact on various macroeconomic indicators including the capital market, employment, inflation, national income, and others.
The following should be outlined in your presentation:
The presentation should between 10-12 slides and should not be more than 15 minutes.
| Criteria | Description | Marks |
|---|---|---|
| Content Knowledge | Demonstrates comprehensive understanding of how interest rate increases affect the economy, supported by accurate and relevant information. | 20 |
| Analysis and Depth of Discussion | Provides insightful analysis and in-depth discussion of the impact of interest rate increases on various macroeconomic indicators. | 20 |
| Clarity of Presentation | Presents information in a clear, organized, and engaging manner, utilizing appropriate language and visuals. | 15 |
| Use of Visual Aids | Effective use of PowerPoint slides to enhance understanding and engagement, with clear and relevant visuals supporting the presentation. | 15 |
| Delivery and Engagement | Delivers the presentation confidently, maintaining good pace, tone, and eye contact, while engaging the audience throughout. | 15 |
| Overall Structure and Cohesiveness | Demonstrates a well-structured presentation with a logical flow of ideas, transitioning smoothly between topics. | 10 |
| Compliance with Guidelines and Timing | Adheres to the guidelines provided, including the use of pre-recorded video format and submission requirements, while managing time effectively within the allocated duration. | 5 |
| Total Marks: | 100 | |
Answer All of the Questions.
Even as China’s overall trade numbers dropped year-on-year in October, its trade surpluses with the U.S. and EU grew.
China’s trade shrank in October as global demand weakened and anti-virus controls weighed on domestic consumer spending. Exports declined 0.3 percent from a year earlier to $298.4 billion, down from September’s 5.7 percent growth, the customs agency reported Monday. Imports fell 0.7 percent to $213.4 billion, compared with the previous month’s 0.3 percent expansion. China’s global trade surplus edged up 0.9 percent from a year earlier to $85.2 billion. Forecasters expected Chinese trade to weaken as global demand cooled following interest rate hikes by the Federal Reserve and other central banks to rein in surging inflation. At home, consumer demand has been hurt by a “zero-COVID” strategy that has repeatedly shut down large sections of cities to contain virus outbreaks. That has disrupted business and confined millions of people to their homes for weeks at a time.
Economic growth picked up to 3.9 percent over a year earlier in the quarter ending in September from 2.2 percent in the first six months of 2022. But forecasters say activity is weakening as closures spread in response to a spike in infections. “The economy slowed again in October due to the tightened Covid controls as well as the slowing external demand,” said Larry Hu of Macquarie Group in a report. The downturn in Chinese demand hurts developing countries that supply oil, soybeans, and other raw materials and the United States, Europe, Japan, and other suppliers of consumer goods and microchips and other components and technology needed by manufacturers. Exports to the United States rose 35.3 percent over a year earlier to $47 billion despite lingering tariff hikes in a trade war over Beijing’s technology ambitions. Imports of U.S. goods rose $52.4 percent to $12.8 billion. China’s politically sensitive trade surplus with the United States swelled 29.9 percent to $34.2 billion. Imports from Russia, mostly oil and gas, more than doubled, rising 110.5 percent over a year ago to $10.2 billion.
China can buy Russian energy exports without running afoul of sanctions imposed on President Vladimir Putin’s government by the United States, Europe, and Japan. Beijing is stepping up purchases to take advantage of Russian discounts. That irks Washington and its allies by topping up the Kremlin’s cash flow and limiting the impact of sanctions. Exports to the 27-nation European Union edged up 5.5 percent to $44.1 billion while imports of European goods shrank 15.5 percent to $21.4 billion. China’s surplus with the EU widened by 38.1 percent to $22.7 billion. For the first 10 months of the year, China’s exports rose 11.1 percent to $3 trillion while imports gained 3.5 percent to $2.3 trillion, the General Administration of Customs announced. The country’s trade surplus was $727.7 billion.
(Source: Adapted from the Diplomat, 9 November 2022)
(a) Based on the case study, critically analyze the macroeconomic issues faced by China. Explain the objectives should the government set to address those issues. (10 marks)
(b) Critically discuss FIVE (5) corrective measures to correct disequilibrium in Balance of Payments (BOP). (15 marks) [Total: 25 marks]
(a) Critically evaluate how would interest rate increase affect Chinese economy? (15 marks)
(b) Discuss any FIVE (5) protectionism tools that a government should consider to achieve surplus in net exports. (10 marks) [Total: 25 marks]
One application of the production possibilities concept has been to explain the difference in growth patterns of a country with a high level of investment (Country A) and an equivalent country with a low level of investment (Country B).
(a) Evaluate why Country A’s economic growth would be greater than that of Country B over time using the concept of production possibilities. Compare and contrast Country A and Country B with supports and examples. (5 marks)
(b) Using the table given, generate the demand curve and the supply curve on a graph. Label the axes and indicate for each axis the units being used to measure price and quantity. (5 marks) Then answer the questions.
| Price | Quantity demanded (bushels of wheat) | Price | Quantity supplied (bushels of wheat) |
|---|---|---|---|
| $4.20 | 125,000 | $4.20 | 230,000 |
| 4.00 | 150,000 | 4.00 | 220,000 |
| 3.80 | 175,000 | 3.80 | 210,000 |
| 3.60 | 200,000 | 3.60 | 200,000 |
| 3.40 | 225,000 | 3.40 | 190,000 |
| 3.20 | 250,000 | 3.20 | 180,000 |
| 3.00 | 275,000 | 3.00 | 170,000 |
(i) Analyse the data and graph and indicate the equilibrium price and quantity for wheat. (2 marks)
(ii) Indicate the equilibrium price and quantity on the graph by drawing lines from the intersection of the supply and demand curves to the price and quantity axes. (2 marks)
(iii) If the government decided to support the price of wheat at $4.00 per bushel, evaluate whether there would be a surplus or shortage and how much it would be. (4 marks)
(iv) Incorporate your answer to part (c) on your graph being sure to label the quantity you designated as the shortage or surplus. (2 marks)
(c) Compare and contrast how is a preset price similar to a government-imposed price ceiling or a price floor. Analyze the difference between a preset price from a government-imposed price ceiling or price floor. Critically support your answer with examples and discussions. (5 marks) [Total: 25 marks]
(a) Critically analyze and describe the characteristics of the long-run aggregate supply curve. Explain how changes in the price level affect the short-run aggregate supply curve and the long-run aggregate supply curve. (10 marks)
(b) Compare and contrast the characteristics of perfect competitive, monopolistic competitive, and monopoly firms. (15 marks) [Total: 25 marks]
Students are required to choose a specific topic related to business economics from google scholar or any other reputable sites. Students are required to conduct relevant economic analysis and write a short journal article. Students should be able to apply economic principles and analytical tools to a specific, current business or industry issue, and to communicate the analysis and its implications clearly and professionally in a journal article format.
Select a specific topic from reputable academic sources such as Google Scholar, university research centers, major economics journals (e.g., QJE, AER, JME, or focused journals like Journal of Business Economics), or institutional reports (e.g., IMF, World Bank, Federal Reserve). Your article should investigate a narrow, well-defined question that can be analyzed effectively within the word limit.
| Component | Requirement | Details |
|---|---|---|
| Word Count | 1,800 – 2,500 words (Excluding Abstract, Tables, Figures, and References). | Adherence to the word limit is strict. |
| Structure | Standard Academic Journal Article (IMRAD adapted). | See Section 4 below for required headings. |
| Analysis | Economic Rigor | Must involve the application of a formal economic concept (e.g., elasticity, econometrics, information economics, regulatory economics). |
| Citations | Required | Use a consistent style (e.g., APA, Chicago, or Harvard) for all sources. |
Your submission must be organized under the following mandatory headings:
A. Title and Abstract
B. Introduction
C. Literature Review / Theoretical Framework
D. Methodology and Data
E. Analysis and Findings
F. Discussion and Managerial/Policy Implications
G. Conclusion
H. References
| Criteria | Excellent (5) | Good (4) | Satisfactory (3) | Needs Improvement (2) | Unsatisfactory (1) |
|---|---|---|---|---|---|
| I. Economic Rigor & Theory Application | Exceptional command of economic principles. Applies a specific, advanced model/theory (e.g., game theory, econometrics) flawlessly and appropriately. | Strong command. Applies a suitable model/theory correctly. Assumptions are clear and generally justified. | Basic understanding. Attempts to apply a relevant model, but application may be simplistic or contain minor flaws in logic/definition. | Limited understanding. Model/theory is irrelevant or misapplied. Analysis is primarily descriptive, lacking economic basis. | Minimal understanding. Analysis is anecdotal or common sense, no economic model is used. |
| II. Analytical Depth & Interpretation | Analysis is deep, insightful, and demonstrates critical evaluation of economic consequences (e.g., welfare effects, efficiency). | Analysis is clear, well-supported by evidence, and provides solid interpretations of economic outcomes. Implications are sound. | Analysis is mostly descriptive or only superficially interprets economic results. Linkages to theory may be weak or incomplete. | Analysis is superficial, failing to interpret evidence through an economic lens. Conclusions are unsupported. | Analysis is entirely unrelated to the economic framework. Findings are not interpreted. |
| III. Relevance & Contribution | Topic is highly relevant, current, and addresses a significant gap or offers a highly original perspective. Clear contribution established. | Topic is relevant, interesting, and addresses a clear business/economic problem. Good contribution to the existing discussion. | Topic is acceptable and broadly related to Business Economics. The question may be too broad or contribution is modest. | Topic is trivial, poorly defined, or only superficially related to Business Economics. Fails to establish a clear research question. | Topic is irrelevant or outside the scope of Business Economics. No discernible purpose. |
| IV. Managerial/Policy Implications | Recommendations are highly actionable, specific, and directly justified by the economic findings. Deep insight into strategy or regulatory design. | Recommendations are clear, specific, and reasonably well-supported by the analysis, showing strong practical understanding. | Recommendations are present but may be too general, obvious, or not fully grounded in the preceding economic analysis. | Limited critical reflection. Solutions are vague, impractical, or simply restate the findings without practical advice. | Minimal or no critical reflection. No viable solutions or recommendations offered. |
| V. Structure and Presentation | Report is exceptionally well-structured (IMRAD format followed), clear, and professional. Sections flow logically. | Well-structured and clear. Minor structural issues or presentation flaws that do not hinder understanding. | Adequately structured with some clarity issues. Key structural components (e.g., Abstract) may be weak. | Poorly structured with significant clarity issues. Lacks logical progression between sections. | Disorganized and unclear. Major issues with presentation and failure to adhere to the required headings. |
| VI. Use of Sources and Referencing | Excellent use of a wide range of academic sources. All references are perfectly consistent and accurate (e.g., APA/Harvard). | Good use of sources. Most references are correct, with only minor, non-distracting inconsistencies. | Adequate use of sources. Some references are incorrectly formatted or reliance on non-academic sources is noted. | Limited sources used. Many referencing errors or significant reliance on non-credible sources. | Minimal use of sources. Poor or no referencing. Plagiarism evident (automatic 1 score, pending academic review). |
Module Name _________________________________________ Module Code _______________
Assignment Due date _________________________________________________________________
Name of lecturer _____________________________________________________________________
STUDENT
Family Name ________________________ Given Name ________________________ Student ID Number ________________________
Student Signature ________________________ Date ____________
Many students find the ECO 501 Business Economics Continuous Assessment challenging because it requires critical macroeconomic analysis, application of economic models, Balance of Payments evaluation, aggregate demand–supply interpretation, market structure comparison, and journal-style economic article writing. But there is no need to worry, as Students Assignment Help provides expert Business Economics Assignment Help aligned with Lincoln University College guidelines. You can also explore our economics assignment examples for structured academic support. Order today lincoln university college assignment help and receive 100% custom, human-written assistance tailored to your report, presentation, case study, and article writing tasks.
