You have been appointed as the corporate vice president of a company and your first task is to carry out the environmental scanning on the organization: Business Strategy And Strategic Management, Assignment, UTM, Malaysia


Universiti Teknologi Malaysia (UTM)

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Assignment Type

Individual Assignment


Business Strategy And Strategic Management

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  1. This is an individually written assignment of between 1,800 to 2,500
  2. Use New Times Roman, font 12 pitch when type-writing your assignment, spacing 5.
  3. Submit your assignment (in WORD format) together with the COVER SHEET given to you and email to
  4. This assignment carries 40% towards your final assessment.


You have been appointed as the corporate vice president of a company (You may pick/choose any company of your choice) and your first task is to carry out the environmental scanning on the organization.

You will need to prepare a report on your findings for presentation to the board of directors.

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  • How understanding strategy is important to company’s vision and mission

2.Company background 

  • Company establishment, history and nature of business
  • Key managers and organization structure.
  • Current market share/position of the organization

3.Environmental scanning

  • Using the following analysis tool in Malaysia environment -SWOT -PEST -Porter’s 5 forces

4. Recommendations 

  • Recommend any TWO types of corporate strategies to enhance the company’s performance
  • Recommend any ONE type of competitive strategy to enhance the company’s performance

5. Conclusion 

  • Concluding facts about the recommended strategy that gain most and least of the outcomes.

6. Layout of report Headers, footers, bullets & numbering At least 5 references (book, magazine, internet source)

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