This accessible text provides a lively introduction to the essential skills of creative problem-solving: Creative Problem Solving Case Study, UMS, Malaysia
| University | Universiti Malaysia Sabah (UMS) |
| Subject | Creative Problem Solving |
This accessible text provides a lively introduction to the essential skills of creative problem-solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managers explores a wide range of problem-solving theories and techniques, illustrating
how these can be used to solve a multitude of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Features include:
- Blocks to creativity and how to overcome them
- Key techniques include lateral thinking, morphological analysis, and synectics
- Computer-assisted problem solving
- Increased coverage of group problem-solving techniques
- New website containing in-depth cases and a PowerPoint presentation
As creativity is increasingly being recognized as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practicing managers alike.
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