This accessible text provides a lively introduction to the essential skills of creative problem-solving: Creative Problem Solving Case Study, UMS, Malaysia

University Universiti Malaysia Sabah (UMS)
Subject Creative Problem Solving

This accessible text provides a lively introduction to the essential skills of creative problem-solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managers explores a wide range of problem-solving theories and techniques, illustrating
how these can be used to solve a multitude of management problems.

Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem-solving skills of the first edition. Features include:

  • Blocks to creativity and how to overcome them
  • Key techniques include lateral thinking, morphological analysis, and synectics
  • Computer-assisted problem solving
  • Increased coverage of group problem-solving techniques
  • New website containing in-depth cases and a PowerPoint presentation

As creativity is increasingly being recognized as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practicing managers alike.

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