The most common challenges towards brand builders are savvy customers, more sophisticated & increasing competition: Business Management Assignment, CUM, Malaysia


City University Malaysia (CUM)

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Assignment Type

Individual Assignment


Business Management

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Based on these top brands of 2019, choose ONE to answer ALL questions.

  1. The most common challenges towards brand builders are savvy customers, more sophisticated & increasing competition, emerging new communication options, decreasing brand loyalty in many categories, and decreasing advertising expenditures. Identify 3 of the most IMPACTFUL challenges towards the brand that you have selected & provide EACH challenge with TWO supporting details.
  2. Identify and analyze 2 competitors of the same industry based on the Customers’ Ratings of Competitors on Key Success Factors sample shown below. Then, provide a summary of the ranking of all these brands with supporting details.

3. In your opinion, please provide the reason for choosing this brand for this assignment based on the Brand Resonance Pyramid Model. Explain which had the most accurate effect on your brand resonance based on your own experience.

4. In your opinion, select ONE from the 2 main brand strategic market plans (defensive vs offensive) that the brand implements to build brand equity?

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