The aspect of medical insurance or health insurance has gained immense popularity within the last few years: Health Insurance Home Work, UUM, Malaysia
|University||Universiti Utara Malaysia (UUM)|
The aspect of medical insurance or health insurance has gained immense popularity within the last few years in Malaysia because of the wide range of beneficial aspects that it offers to customers. It has been observed that the aspect of medical insurance helps individuals defray medical costs which helps them in providing peace of mind so they can concentrate on other important matters of life. The health insurance market in Malaysia has widely expanded within the last few years because of the rising interest of individuals in health insurance coverage (Sparrow, Dartanto & Hartwig, 2020).
This has helped many businesses to flourish and helped companies in expanding their services which will eventually assist them in developing their services further within the Malaysian market. This report will focus on highlighting a renowned health insurance company in Malaysia named “AETNA Malaysia” which has been operating in the Malaysian market for more than 60 years.
This report will effectively highlight the background of the company along with its services and product offerings. Along with this, a detailed outline of the company’s SWOT analysis will be highlighted. In addition, a detailed description of the importance of Health Insurance towards Healthcare Financing in Malaysia will be highlighted to develop a constructive discussion.
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