Students will assume the responsibility of a Chief Strategy Officer by selecting an organization from the public domain or choosing: Strategic Management Assignment, UTM, Malaysia

University Universiti Teknologi Malaysia (UTM)
Subject Strategic management

Students will assume the responsibility of a Chief Strategy Officer by selecting an organization from the public domain or choosing their own organization and provide a detailed written paper that addresses the following below.

You can be creative in detailing the problem statement providing it is validated with logical supporting references.

  • Provide a brief summary of the organization and its structure, products/ services, markets, and financial performance.
  • Create a Problem Statement for the Organisation of your choice and why.
  • Conduct an internal and external environmental scan and Strategic Analysis of the business.
  • Create a detailed SWOT ANALYSIS of the Internal environment and evaluation of the present company strategies.
  • Create a detailed ANALYSIS using Porter’s 5 Forces.
  • Analysis of the Internal Environment
  • Analysis of the External Environment
  • Provide ALTERNATIVE COURSE/S OF ACTION
  • As the Chief Strategy Officer of the business, you are required to prepare a detailed corrective course/measures and recommendations of action of the SWOT and 5 Forces framework

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