Students will assume the responsibility of a Chief Strategy Officer by selecting an organization from the public domain or choosing: Strategic Management Assignment, UTM, Malaysia
| University | Universiti Teknologi Malaysia (UTM) |
| Subject | Strategic management |
Students will assume the responsibility of a Chief Strategy Officer by selecting an organization from the public domain or choosing their own organization and provide a detailed written paper that addresses the following below.
You can be creative in detailing the problem statement providing it is validated with logical supporting references.
- Provide a brief summary of the organization and its structure, products/ services, markets, and financial performance.
- Create a Problem Statement for the Organisation of your choice and why.
- Conduct an internal and external environmental scan and Strategic Analysis of the business.
- Create a detailed SWOT ANALYSIS of the Internal environment and evaluation of the present company strategies.
- Create a detailed ANALYSIS using Porter’s 5 Forces.
- Analysis of the Internal Environment
- Analysis of the External Environment
- Provide ALTERNATIVE COURSE/S OF ACTION
- As the Chief Strategy Officer of the business, you are required to prepare a detailed corrective course/measures and recommendations of action of the SWOT and 5 Forces framework
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