RedMart, HappyFresh, and Honestbee are a few names you probably have already heard of if you like having fresh: Marketing Management Dissertation, TU, Malaysia

University Taylor's University (TU)
Subject Marketing Management

RedMart, HappyFresh, and Honestbee are a few names you probably have already heard of if you like having fresh veggies delivered to your home in Kuala Lumpur, Singapore, or Jakarta. All these three players have chess pieces strategically placed across a war map.

Currently, the three companies are working feverishly to position themselves for dominance in the region’s online grocery industry.

As a business graduate, you are looking for a start-up in the field of e-commerce and decided to be a successful online grocer in this region.

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