POST-COURSE MODULE ASSIGNMENT (PMA)
Business Plan Assignment
Each student is required to identify a business idea and prepare a business plan. The business plan should be between 25 to 30 pages, 1.5 spaced, Times New Roman and 12-point font. The written business plan represents a 50% of your total mark for the course.
*FINANCIAL TEMPLATE IS GIVEN IN THE LECTURE NOTE
Written Business Plan Outline
Cover Page to include the following information: (2 marks)
-
- Business name
- Business logo
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Table of Contents (2 marks)
-
- One page – to include the major sections of the plan and page numbers.
Executive Summary (2 marks)
-
- 1-2 pages of a clear overview of the business concept.
It should highlight the key areas (industry and market analysis, company
and an operation plan, and a marketing and financial plan) of your business plan.
Industry Analysis (5 marks)
-
- Industry size, growth rate, and sales projections
- Industry structure (i.e. Porter’s Five Forces)
- Key success factors for industry
- Industry trends (PEST Analysis)
Market Analysis (5 marks)
-
- Provide research: (a) market size and (b) potential for growth.
- Target market – describe your customers (age, gender, income, etc.)
- Competition – describe competitors, compare their product/service features
and price and highlight their strengths and weaknesses against your company
(i.e. Competitors table)
Business Description (5 marks)
-
- Company description
- Mission statement
- Goals & objectives
- Legal status and ownership
- Product and services
- Describe the good(s) and/or service(s) your business will provide.
- What need does the product meet for customers?
- What is unique about the product?
- Management Team – Who and job responsibility.
Marketing Plan (5 marks)
-
- Marketing strategy
- Marketing Mix – Product, Price, Promotion, Place
(i.e. marketing table with time line)
Operational Plan (5 marks)
-
- Staffing/employees
- Business locations
- Facilities and equipments
- Supply chain
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Financial Plan (5 marks)
-
- (a) Sources and (b) uses of funds statement
- Assumptions sheet
- Sales forecast
- Income statements
- Cash flow
- Balance sheets
- Breakeven analysis
Appendix (2 marks)
-
- Letters
- Market Research Data
- Leases or contracts
- Price lists from suppliers
- CV or resumes of owner and team
Structure (2 marks)
- Font size: 12
- Font type: Times New Roman
- 5 spaced
- 25-30 pages
- No typographical errors
- Spelling, grammar, sentence structure
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