MKT6205E Marketing Environment Analysis (MEA) Report: Strategic Factors Shaping Farm Fresh’s Market Position in Malaysia

Structuring and formatting your submission

Your report should contain the following:

• Title Page, including the given title in full.
• Contents Page
• Introduction
• Main body, which should be organized into numbered sections under appropriate
  headings.
• Conclusion
• Appendices, which should be numbered.
• Reference list/Bibliography
• Word count; excluding the Exec.Summary, Contents page, appendices and
  reference list/bibliography
• Please use the cover page provided by the lecturer
• It is compulsory to Turnitin submission for checking originality of your work (not
  exceeding 10% of the similarity index)
• Please adhere to Harvard referencing. For details refer to
  https://www.citethisforme.com/harvard-referencing or
  http://www.harvardgenerator.com/

Formatting the report

• The MEA report should be word processed with 12 font size, Times New Roman,
  1.5 spacing.
• Pages should be numbered.
• Your name should appear only on the cover page.
• Your student ID(s) should be included on every page as a header

Coursework Policies

1. All coursework submitted must include the signed cover sheet
2. Students MUST keep a copy of all submitted work for reference. This will provide proof
   that the work was completed, if the work goes astray.
3. All work must be submitted in the mode instructed by the module leader.
4. Work submitted under the student’s ID must only be the work of that student. All
   information sources must be acknowledged by providing a reference to the source
   both within the text and in the form of a reference list and/or bibliography at the end of
   the submission. Not to do so is plagiarism, which is academic misconduct and will be
   dealt with as set out in the rules and regulations of INTI University.
5. You should provide your word count at the end of your report or essay. This should
   exclude your exec. summary, contents page, reference list and/or bibliography and
   appendices. You must not exceed the permitted word count by more than 10%. If your
   work is significantly shorter, you will probably have failed to provide the level of content
   required.
6. Strictly submission via Canvas will be marked. If you submit work after the submission
   deadline or by email, you will fail in the coursework component. However, the module
   leader may comment on the quality of the work for learning purposes. The only
   exception to this is if you experience very serious circumstances which prevented you
   submitting your work on time, in which case you can apply for “extenuation”. For more
   information, you may refer to your module leader.

MEA Report Marking Criteria