MKT60104: Analyse and discuss the strengths in the line extension strategies of the organization’s service brand product: Principles of Marketing Coursework, TU, Malaysia

University Taylor's University (TU)
Subject MKT60104: Principles of Marketing

Individual Assignment 

You are required to select ANYONE organisation from the list below and write a report on the line extension strategies for any of the selected organisation’s service/brand/product comprising the following:

1) Analyse and discuss the strengths in the line extension strategies of the organisation’s service/brand/product.
2) Analyse and discuss the weaknesses in the line extension strategies of the
organisation’s service/brand/product.
3) Provide recommendations related to marketing context for improvement in the line extension strategies of the organisation’s service/brand/product.

Provides relevant evidence and justifications to support your analysis and explanation. Apply relevant marketing theories or concepts that you have learnt.

Select only ONE organisation from the list below:

  • McDonald’s
  • Colgate-Palmolive
  • Dutch Lady
  • Nike
  • Body Shop
  • Starbucks
  • Dell
  • BMW

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