MKT60104: Analyse and discuss the strengths in the line extension strategies of the organization’s service brand product: Principles of Marketing Coursework, TU, Malaysia
| University | Taylor's University (TU) |
| Subject | MKT60104: Principles of Marketing |
Individual Assignment
You are required to select ANYONE organisation from the list below and write a report on the line extension strategies for any of the selected organisation’s service/brand/product comprising the following:
1) Analyse and discuss the strengths in the line extension strategies of the organisation’s service/brand/product.
2) Analyse and discuss the weaknesses in the line extension strategies of the
organisation’s service/brand/product.
3) Provide recommendations related to marketing context for improvement in the line extension strategies of the organisation’s service/brand/product.
Provides relevant evidence and justifications to support your analysis and explanation. Apply relevant marketing theories or concepts that you have learnt.
Select only ONE organisation from the list below:
- McDonald’s
- Colgate-Palmolive
- Dutch Lady
- Nike
- Body Shop
- Starbucks
- Dell
- BMW
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