MH370: All businesses in the world are vulnerable to crises that can give a damaging impact on the organization’s reputation: Crisis Communication Management Strategies Assignment, MMA, Malaysia

University Mars Management Academy (MMA)
Subject MH370: Crisis Communication Management Strategies

All businesses in the world are vulnerable to crises that can give a damaging impact on the organization’s reputation. The peculiar disappearance of flight MH370 has been one of the most highlighted and debated crises from the global perspective, leaving Malaysia Airlines, the carrier, in a tangled situation. This study aims to bridge the gap in research and provide insights into crisis management strategies employed by Malaysia Airlines in times of crisis.

The Situational Crisis Communication Theory is used as a framework in the analysis to explore the alignment of crisis management operated by the airlines and the recommendations for managing a crisis as guided by theory. The methodology used for this study is the qualitative approach. Hence, the data for this study was obtained from a set of fifteen media statements, six newspaper articles, and four website articles covering on MH370 crisis that have been analyzed using the content analysis approach.

It was found that the airline was somehow successful in handling the families of victims but not in delivering the crisis messages as it obeyed and violated the recommendations in the SCCT. It concludes that MAS was fairly productive in implementing strategies as it shows the bad and good ways of handling a major disaster.

Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.

Get Help By Expert

Looking for essay help in Malaysia? Look no further than Malaysiaassignmenthelp.com! We provide online essay help that is reliable, affordable, and of the highest quality. Our assignment help experts are experienced and knowledgeable in a wide range of essay topics, so whatever essay you need help with, we can surely provide it.

Answer

Recent Solved Questions

Online Exam & Assignment Writing Services

11770+ Orders Delivered

4.9/5
5 Star Rating

Confidential & Secure Assignment Help For

Group Assignment Help

Online Exam -Test & Quiz

Cheapest Price Quote

Diploma & Certificate Levels

Semester & FYP Papers

Summative & Individual

GBA & Reflective

Last Minute Assistance

Sample Assignment Download

BGN172 Structural Analysis UITM Assignment Sample Malaysia
The BGN172 Structural Analysis course is ideal for students wanting to gain knowledge and industry insight into structural analysis, from fundamental principles of statics through to solving complex elastic problems…
Assignment Sample
MPU3223 Entrepreneurship Reflective Report Sample Malaysia
This report sample will cover the MPU3223 Introduction of Entrepreneurship course. There are many misconceptions about entrepreneurship that this class hopes to dispel, and in order to do so, we…
Business

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now

Get Assistance for Assignments, online Exam, and Projects Writing