Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
| Programme | Master of Business Administration (Online & Distance Learning) – MBA LS |
| Course Name | Business Research Methods |
| Course Code | MGT6220E |
| Academic Session | March 2026 |
| Assessment Type | Final Assessment (FA) |
| Marks | 30% out of 100% |
| FA Type | Weight | Hand-out Week | Due Week |
| Individual Project | 30% | Week 1 | Week 6 |
| Learning Outcome Assessed | ||
| CLO2 | Produce initial business research proposal to solve business problem. (C6, PLO2) | |
This assessment requires learners to develop a refined and integrated business research proposal based on a selected organisational problem.
Learners will build on prior learning to justify, integrate, and strengthen their methodological decisions.
The focus is on:
The focus is on coherence, justification, methodological integration, and decision relevance.
This assessment is aligned with CLO2 (C6: creation of a research proposal).
Learners must complete the following:
1. Define Business Problem and Objectives
2. Develop Conceptual Foundation (with supporting literature)
3. Develop Research Design (CORE)
4. Develop Data Collection Method
5. Develop Measurement Strategy (CORE)
6. Develop Sampling Plan – Define target population
7. Demonstrate Integration & Coherence (CORE)
8. Link to Managerial Decision-Making
The report must include the following sections:
[Cover Page with student details]
[Table of Content]
1. Introduction
2. Conceptual Foundation (with supporting literature)
3. Research Design (CORE)
4. Methodological Design (CORE)
5. Measurement Justification
6. Integration & Coherence (CORE)
7. Managerial Relevance
8. Conclusion
References (APA style)
| Item | Requirement |
| Format | Microsoft Word document |
| Length | 2000 – 2500 words |
| Font | Times New Roman / Arial |
| Font Size | 12 |
| Spacing | 1.5 |
| Referencing | APA style |
| File Naming | ID_Name_MGT6202E_A3IP_Section
e.g., 0123455_PriscoLim_MGT6202E_A3IP_3A1 |
| Submission | Upload to CANVAS/LMS |
| Similarity Index | Below 20% |
This individual assignment accounts for 30% of the total marks for the course and shall be assessed based on the Rubrics below:
| Criteria | Excellent (4) | Good (3) | Satisfactory (2) | Weak (1) | Marks |
| Problem Definition & Research Objectives | Problem is clearly defined, specific, and grounded in a realistic organisational context. Objectives are precise, logically derived, and fully aligned with the problem. | Problem is clear with adequate context. Objectives are relevant and mostly aligned with the problem. | Problem is general or lacks clarity. Objectives are present but partially aligned or vague. | Problem is unclear, unrealistic, or poorly explained. Objectives are missing, unclear, or not aligned. | /4 |
| Conceptual Foundation (Variables / Framework) | Key variables are clearly identified and logically structured. Relationships are explicitly explained and conceptually sound. Framework or logic model is coherent and supported by relevant literature. | Variables are identified with reasonable clarity. Relationships are generally explained but may lack depth or literature support. | Variables are partially identified. Relationships are unclear or weakly explained. Limited use of supporting sources. | Variables are missing, incorrect, or not linked. No meaningful conceptual basis. | /4 |
| Research Design (Appropriateness & Justification) | Research approach and design are highly appropriate to the objectives. Strong and explicit justification is provided. Clear alignment between problem, objectives, and design. | Design is appropriate with reasonable justification. Minor gaps in alignment or explanation. | Design is basic or partially appropriate. Limited or weak justification. Alignment is unclear. | Design is inappropriate, unclear, or not justified. No alignment with objectives. | /6 |
| Methodological Design (Data Collection, Measurement & Sampling) | Data collection, use of validated measurement scales, and sampling are fully appropriate and logically aligned. Clear justification of scale selection and strong alignment with research objectives. | Methods are appropriate with some justification. Measurement scales are relevant, but explanation is limited. Minor inconsistencies present. | Methods are basic or partially appropriate. Measurement approach is weak or insufficiently justified. Some inconsistencies present. | Methods are inappropriate, unclear, or poorly explained. Measurement scales not appropriate or missing. No justification or alignment. | /6 |
| Integration & Coherence (C6 – Creation) | All components (problem, variables, design, methods) are fully integrated. Strong logical flow across the proposal. No inconsistencies. Demonstrates clear synthesis and creation of a coherent research plan. | Components are mostly integrated. Logical flow is present with minor inconsistencies. | Partial integration. Some components are disconnected or weakly linked. | No integration. Components are fragmented, inconsistent, or contradictory. | /6 |
| Managerial Relevance | Clear and strong explanation of how the proposed research informs business decision-making. Practical implications are explicit and relevant. | Explanation is relevant but lacks depth or clarity. | Basic or vague link to decision-making. | No clear link to decision-making. | /2 |
| Clarity, Structure & Academic Writing | Writing is clear, concise, and wellstructured. Logical flow throughout. Academic tone is consistent. Referencing is accurate and consistent. | Generally clear with minor issues in structure or expression. Some referencing errors. | Writing lacks clarity in parts. Organisation is weak. Several referencing errors. | Poor writing quality. Disorganised structure. Referencing missing or incorrect. | /2 |
| TOTAL | /30 |
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