MGT6202E: Propose suitable business research method and data analysis to adopt for a given business problem: Business Research Methods, Assignment, INTI, Malaysia



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Assignment Type

Individual Assignment


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Learning Outcome –

CLO3: Propose suitable business research method and data analysis to adopt for a given business problem. (C5, PLO7)


1. *Select a Research Topic:

  • Choose a relevant and specific research topic from “The List” within the scope of your team interest.
  • Clearly articulate the research problem, objectives, and hypothesis.

2. Identify Target Respondents:

  •  Define the target population and sampling method for your survey.
  • Explain the rationale behind your choice of respondents and sampling approach.

3. Develop Research Questions:

  • Formulate clear and concise research questions that address the objectives of your study.
  • Ensure that the research questions are structured in a way that facilitates effective data collection and analysis.

4. Construct Survey Items:

  •  Translate each research question into survey items/questions.
  • Pay attention to the wording, clarity, and relevance of each survey item.
  • Utilize a variety of question types (e.g., multiple-choice, Likert scale, open ended) based on the nature of the information you seek.

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5. Ensure Validity and Reliability:

  •  Discuss how you will establish the validity and reliability of your survey instrument.
  • Consider pre-testing the survey on a small sample to identify and address potential issues.

6. Address Ethical Considerations:

  • Identify and discuss any ethical considerations related to your survey design.
  • Ensure that your survey design adheres to ethical guidelines, including obtaining informed consent and maintaining respondent confidentiality.

7. Consider Response Bias:

  •  Discuss potential sources of response bias and how you plan to mitigate them.
  • Address any issues related to respondent honesty, social desirability, or acquiescence bias.

8. Create a Data Analysis Plan:

  • Outline the data analysis techniques you intend to use once the survey data is collected.
  • Explain how the survey results will contribute to addressing the research objectives and answering the research questions.

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