Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
Due date: 23 March 2026
Value: 20% of total assessment
Word limit: Between 1300 and 1700 words
Conduct a research on any food and beverage (F&B) business of your choice with emphasis on the target customers, industry and competitive analysis.
Your answer should cover the following aspects:
| No. | Structure | Word limit (a guide) |
|---|---|---|
| 1 | Introduction – FnB Business – objective của assignment |
100 |
| 2 | Industry and Competitive analysis – Industry (market share, demand, willingness to pay, …) => trend (Customer) – Competitive Landscape => POP/ POD table => USP Point of Parity Point of Difference ➪ USP (unique selling point) = Difference + Willingness to Pay |
450 |
| 3 | Target customers (Source of Growth / Market size + Willingness to Pay / Income) – Geographics – Demographics – Psychology – Behavior |
300 |
| 4 | Marketing concepts and analysis – 4P (Product, Price, Place, Promotion) – 3P (Physical Evidence, Process, People) |
450 |
| 5 | Discussion – Evaluate performance, marketing, operation, business |
150 |
| 6 | Conclusion | 50 |
| Total word limit | 1500 |
Please refer to the assignment marking guide below.
Instructions:
| 1 | This is an individual assignment, and it should be done in a report format. |
|---|---|
| 2 | Your assignment should be typed using font-size 12, Times New Roman, and 1.5 spacing. |
| 3 | Write a report of between 1300 and 1700 words in length. This excludes references, Executive Summary and appendices (if any). |
| 4 | It should contain complete references by using the APA referencing method for all citations made in the paper (including internet citations). An essay without citations would be considered as plagiarism and would be awarded a failed grade. |
| 5 | Turnitin originality – Do Not Exceed 20% |
| 6 | AI originality – Do Not Exceed 30% |
| 7 | The assignment should be submitted online via HLMS. |
| 8 | Failure to submit the assignment by the stipulated date would result in your assignment not being marked or marked as zero. |
| Prohibited website sources | |
| • Wikipedia | |
| • Investopedia |
Due date: 18 May 2026
Value: 30% of total assessment
Word limit: Between 2800 and 3200 words
Pursuant to Assignment 1, where you had done a research on a food and beverage business, you are now required to prepare a comprehensive business plan to start a similar business.
Your answer should cover the following aspects:
| No. | Structure | Word limit (a guide) |
|---|---|---|
| 1 | Registering your business – Information (Name, Product, Location,..) – Product (Cake, Coffee, Tea,…) |
200 |
| 2 | Industry Analysis, Competitor Analysis and Target Customer – Industry – Competitor – Target customer (Rationale -> Market size/ Source of Growth / Potential) Geographic Demographic Psychology Behavior |
400 |
| 3 | Marketing Plan – Positioning Statement – 7P |
400 |
| 4 | Operations and Development Plan | 800 |
| 5 | Management Team | 200 |
| 6 | Critical Risks | 250 |
| 7 | Exit Strategy | 250 |
| 8 | Financial Plan | 450 |
| 9 | Conclusion | 50 |
| Total word limit | 3000 |
Please refer to the assignment marking guide below.
Instructions:
| 1 | This is an individual assignment, and it should be done in a report format. |
|---|---|
| 2 | Your assignment should be typed using font-size 12, Times New Roman, and 1.5 spacing. |
| 3 | Write a report of between 2800 and 3200 words in length. This excludes references, Executive Summary and appendices (if any). |
| 4 | It should contain complete references by using the APA referencing method for all citations made in the paper (including internet citations). An essay without citations would be considered as plagiarism and would be awarded a failed grade. |
| 5 | Turnitin originality – Do Not Exceed 20% |
| 6 | AI originality – Do Not Exceed 30% |
| 7 | The assignment should be submitted online via LMS. |
| 8 | Failure to submit the assignment by the stipulated date would result in your assignment not being marked or marked as zero. |
| Prohibited website sources | |
| • Wikipedia | |
| • Investopedia |
The following assessment criteria and marking guide applies to all assignments.
| 0-9% | 10-12% | 13-14% | 15-16% | 17-20% |
|---|---|---|---|---|
| Topic not covered, discussion too brief, copied, unreflective, little explanation, no or confused layout. | Balanced summary of the issues, main issues flagged up front, logical flow of ideas. | Fuller and more systematic treatment of the topic. | Comprehensive treatment of the topic. | Well-structured description. Sets the scene in an outstanding and sophisticated way. |
| 0-14% | 15-19% | 20-23% | 24-26% | 27-30% |
|---|---|---|---|---|
| Little or no analysis of theory, and trying to put things back together, and add individual value. Assignment has too many significant faults to be regarded as a University standard piece of work. | Some analysis of theory., with explanation, and illustration, and some attempt to put things back together, and add individual value. Assignment is adequate but still has significant faults and you are advised to make sure that you understand what they are and if necessary get help to improve in your weakest areas. | Analysis lacks a convincing argument. Need to justify more. Greater attempt put things back together, and add individual value. Assignment is without serious faults but without conviction. The lecturer can follow your argument but convinced by it; OR it may be written with some conviction but with too many faults! | Good attempt to analyze critical issues. Some conviction but could do with more. Sound attempt to put things back together, and add individual value. Assignment is almost faultless and has some conviction -the lecturer may well be persuaded to agree with your position. | Excellent critical analysis of the theory. Well-argued case. Excellent attempt to put things back together, and add individual value. Assignment is faultless and has conviction, and is based on extensive research. It builds a sound argument using analysis, explanation and interpretation. It includes some original thinking based on clearly evaluated evidence. |
| 0-4% | 5% | 6% | 7% | 8-10% |
|---|---|---|---|---|
| Weak conclusions. Do not follow from discussion. | Weak conclusions. Do not follow from discussion. | Adequate attempt to bring it all together. | Sound conclusions. Well brought together. | Strong conclusion succinctly and excellently presented. |
| 0-9% | 10-12% | 13-14% | 15-16% | 17-20% |
|---|---|---|---|---|
| Little or no reading, no or poor integration of literature into the text of assignment. | Subject materials only used. Accurate reference list attached. | Accurate reference list attached. Extra references included. | Accurate reference list attached. Extra references included integrated into the text. | Accurate reference list attached. Wide range of relevant literature sourced and integrated into the text. It uses sources critically and carefully. It is creative and thorough in its use of supporting evidence. |
| 0-9% | 10-12% | 13-14% | 15-16% | 17-20% |
|---|---|---|---|---|
| Little or no attempt to reference in an appropriate way. Major flaws. Difficult for the reader to get the point. | Most presentation requirements met in a basic way. | Few flaws. Style is concise and lucid. | Virtually free of errors. Style is concise and lucid. | Error free. Style is exceptionally concise and lucid. It is well written. It flows clearly from point to point. |
Academic integrity is an important tenet for HELP University (the “University”). In pursuit of the highest standards of academic integrity, the University holds its students to the highest ethical standards defined by the Rules and Regulations section of the Academic Handbook. All students studying a HELP University programme are subjected to and are bound by the Student Academic Misconduct Rule to assure academic honesty. Students are required to sign a pledge on the assignment cover sheet before submitting your assignments.
The Turnitin Similarity Index for all programmes offered should be not more than 20%.
Penalties for plagiarism ranges from mark reduction for the assignment to expulsion from the University. If plagiarism has been found to have occurred, the action(s) taken will be determined by the forms of plagiarism implicated:
Complete plagiarism
Verbatim copying another person’s work without acknowledgement
To be referred to a panel for further investigation. If the student is found to be guilty, a grade “FL” is to be awarded for the subject.
Substantial plagiarism (Turnitin Similarity Index ≥ 30%)
Near-verbatim copying another person’s work by simply altering the order of the sentences or the format of presentation or by changing a few words or phrases without acknowledgement.
Based on a report submitted by the lecturer in charge of the subject, a Zero mark will be awarded for the said assessment.
Minimal plagiarism (Turnitin Similarity Index ≥ 20%)
Paraphrasing by changing and/or eliminating some words without proper acknowledgement.
Based on a report submitted by the lecturer in charge, a deduction of up to 50% of marks the student is entitled to receive for the said assessment.
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