Franco-Emirati Hospitality Venture Assignment: Cultural Fusion Hotel Case Study for Cross-Cultural Market Success

Course Work

In 2000 words EXCLUDING INTRODUCTION AND CONCLUSION DO NOT WRITE THEM!!! JUST DO THE FOLLOWING:

1. Write an analytical report about a hospitality venture involving UAE and France, incorporating market needs with cultural understanding.
2. In this report, use cultural frameworks and concepts to ensure that the business plan is culturally and ethically sound while being economically viable.

In the report make sure to:

1. Write about the UAE and France a small paragraph that focuses on economic indicators, market trends, and cultural dimensions.
2. Outline the hospitality venture idea and include its value proposition.
3. Apply Hofstede’s Cultural Dimensions and/or other relevant cultural frameworks (Globe, Trompenaars, Hall etc.) that analyses the cultural contexts of both countries.
4. Developing a clear articulation of a business idea that logically links the product or service to the cultural and economic contexts of the chosen markets.
5. Write an in-depth market analysis for both countries, identifying target customers, analyzing competitors, and assessing market size and potential growth. Include a clear explanation of how cultural factors influence market dynamics, product acceptance, and consumer engagement strategies.
6. Identify how cultural preferences influence market needs, product acceptance, and consumer engagement strategies.
7. Focus on values, communication styles, business etiquette, negotiation styles, and consumer behavior.
   

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8. Make sure when creating the business model and marketing strategy it reflects cultural insights, ensuring products, services, and marketing messages resonate with target audiences in both cultural contexts.
9. Make sure to write about strategies for branding, marketing messages and product adaptation demonstrate cultural sensitivity and aim to meet market expectations effectively and the unique expectations of each market.
10. Analyze ethical considerations with a cultural lens, addressing potential cultural conflicts related to business ethics, corporate social responsibility, and sustainability.
11. Develop a cross-cultural management plan that includes culturally adapted leadership styles, motivation techniques, and team-building strategies.
12. Insightful analysis of ethical issues considering cultural contexts
13. Identification of potential cultural conflicts and provide viable solutions.
14. Proper use of Harvard referencing for intext references and final reference list.

Make sure to use plenty of external sources such as journal articles as well. Minimum of 10

Below is a couple of appendices you might use to write the report but don’t rely on them solely.

Answer

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