Describe how these marketing environmental factors, such as demographic, economic, socio-cultural, and technological forces: Marketing and Management Essay, APU, Malaysia
| University | Asia Pacific University (APU) |
| Subject | Marketing and Management |
Describe how these marketing environmental factors, such as demographic, economic, socio-cultural, and technological forces, affect the supermarket and hypermarket industries, that influence Tesco to divest its business in Malaysia and Thailand, given that Tesco is one of the pioneers to introduce online purchase and delivery among other hypermarkets through its Grocery Home Shopping Service.
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