CBS1233: Select a Malaysian company that is operating domestically and that wishes to move internationally: Introduction to marketing Assignment, SC, Malaysia


Sunway University (SU)

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CBS1233: Introduction to marketing

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  1. Select a Malaysian company that is operating domestically and that wishes to move internationally. You may pick any host country of choice. Carry out your research on the following:
  2. It is not easy to expand a company from the domestic market to an international market during the current economic situation. Highlight the internal and external environment that may affect your company. (10 marks)
  3. Conduct a SWOT analysis and provide suggestions on how the company can overcome challenges and take the opportunity to survive in the competitive industry
  4. Based on your own creativity, initiate a video focusing on marketing ethics for the company which will also create value for customers. This promotional/ advertisement video should include elements of sustainability.

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