Convincing Features
Assignment Type
Subject
Uploaded by Malaysia Assignment Help
Date
| Programme | DIPLOMA |
| Semester | MAY 2026 |
| Course | Principles of Marketing |
| Course Code | BUS 4333 |
Marks: (20%)
Deadline: WEEK 4
Objective
This assignment is designed to develop students’ critical thinking, analytical skills, and understanding of product strategies used by real companies in the market.
Task Requirements
Students are required to choose ONE real product or brand that they personally use regularly.
Examples:
Students must answer ALL questions based on:
Product Discussion Questions
Based on the case study above, answer ALL questions below:
Scenario: “Student Life in Kuala Lumpur”
A diploma student named Amir lives in Kuala Lumpur. He has limited budget but needs to manage his daily life, transportation, and studies. Amir experiences the following situations:
Task instructions
Based on the case study above, answer ALL questions below:
Students must prepare a report that includes:
1.0 Introduction
Briefly introduce:
(Approximately 1 page)
2.0 Product Pictures
Students MUST include:
Students must provide short captions for each picture.
Example:
(Approximately 3 pages)
3.0 Finding product discussion questions: Q1-Q5
(Approximately 2-3 pages)
4.0 References
1.0 Write an introduction:
(Approximately 1 page)
2.0 Main content (answer all questions) Q1-Q5
(Approximately 2-3 pages)
3.0 Write on: Conclusion
(Approximately 1 page)
4.0 References
End of Question
| Item | Poor (1-5 Marks) | Moderate (6-10 Marks) | Good (11-15 Marks) | Excellent (16-20 Marks) | Marks Awarded |
| TOP ELEMETS OF REPORT (Cover Page, Table of Content), BOTTOM ELEMETS OF REPORT (References, Appendix, Grammar, Quality – Structure, report presentation, formatting, styling) | Week – Min follows format were given. | Fair – average follow format was given | Good – follow format were given. | Very Good – excellent follow format was given. | |
| PART A: 1.0 & 2.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| PART A: 3.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| PART B: 1.0 & 3.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| PART B: 2.0 | Week – Student illustrates minimal understanding of the topic – addresses some questions from the text and exhibits a low level of knowledge related to the topic | Fair – Student illustrates an average understanding of the topic – Min Adequately addresses questions from the text and exhibits an average level of knowledge related to the topic | Good – Student illustrates a good understanding of the topic – Adequately addresses questions from the text and exhibits an appropriate level of knowledge related to the tropics | Very Good – (Excellent) – Student shows an excellent understanding of the topic – Reflects ability to analyse synthesize data – Accurately and confidently answers questions from the text and exhibit high level of knowledge related to the topic | |
| Sub Total | /100 | ||||
| TOTAL (20%) | /100 | ||||
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