BU7411: Analyse critically the differences between contemporary international marketing environments, in particular, the importance of cultural differences and consumer behaviour: International marketing Assignment, UOC, Malaysia

University University of Chester (UOC)
Subject BU7411: International marketing Assignment

Learning Outcomes

  1. Analyze critically the differences between contemporary international marketing environments, in particular, the importance of cultural differences and consumer behavior
  2. Critically evaluate the foreign market entry strategy process
  3. Evaluate critically a suitable international marketing mix strategy for a new international/global target market
  4. Critically discuss the implications and decisions required for implementing an international marketing strategy

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You are to produce an academic portfolio for your marketing team which offers a critical international marketing analysis of the potential country and target customer.

The main aim of the portfolio is to identify and assess the attractiveness and risks in that international market and the customer level, in terms of cross-cultural issues. This will help inform potential market entry strategy and international marketing mix strategy decision making your product context.

So, your team now requires key market and customer insights of that international market in relation to your organization’s product category.  They need to learn about the technicalities of market entry-related decisions making and what strategic international marketing mix adaptations might be needed (with justifications) to market their product or product range there.  Your portfolio should be supported by Appendices at the end which contain relevant supporting evidence of appropriate research into the international market environment and cross-cultural analysis to support the discussion within the Main body.

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