BMG323/03: Using market basket analysis, construct a combination of two purchased items into an appropriate table: BUSINESS ANALYTICS Assignment, WOU, Malaysia

School

Wawasan Open University (WOU)

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Assignment Type

Individual Assignment

Subject

BMG323/03 BUSINESS ANALYTICS Assignment

Uploaded by Malaysia Assignment Help

Date

19/02/2024

Question 1
Using market basket analysis, construct a combination of two purchased items into an appropriate table or matrix. Record the following:
(i) Frequency
(ii) Support
(iii) Confidence
(iv) Lift

Which of the following 3 combinations would you prioritize? Justify the reason.

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