BBM104: Once a major tourist attraction, the zoo appears to be back on its feet after the pandemic but is still in need of a revamp: Principles of Marketing Case Study, UT, Malaysia
University | University of Texas (UT) |
Subject | BBM104: Principles of Marketing |
Once a major tourist attraction, the zoo appears to be back on its feet after the pandemic but is still in need of a revamp.
For decades, Zoo Negara has been a tourist draw for local and international visitors alike who flock to the park in Ulu Klang, Selangor, to take in the sight, sound – and smell – of the thousands of animals that live on the grounds.
Today, though, the question for some might be the extent to which the zoo has kept up with the times, especially in the wake of the Covid-19 pandemic which caused widespread closures throughout the country for the better part of two years.
A recent visit to the zoo found many of its facilities unchanged and a dated air hanging about the place.
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
The glass of the aquarium and penguin enclosure was dirty and smudged, and the posters featuring the different animals were faded and worn.
At some displays, there was a lack of information about the animals inside, leaving visitors to wonder about what they were looking at or to pull out their phones for a quick Google search.
Zoo Negara opened to the public nearly six decades ago, in 1963.
It was a huge hit throughout the 1980s, attracting crowds of visitors as Kuala Lumpur had none of the major attractions and shopping malls that it now boasts.
In 1986, it received a further boost with the opening of a KFC branch which the fast food franchise actively promoted on television.
Get Solution of this Assessment. Hire Experts to solve this assignment for you Before Deadline.
And while its appeal may have faded throughout the years, it remains a strong tourist draw, especially on weekends and public holidays.
In 2021, the zoo entered the media spotlight with reports of financial difficulties brought on by the pandemic.
This marked the start of a series of initiatives by NGOs and other groups to collect donations and contributions to ensure that the animals could continue receiving good care.
But it also saw many asking how the zoo could end up in such circumstances despite its decades of success.
Back on its feet
More than two and a half years after the onset of Covid-19, the zoo appears to have regained its footing.
Stuck in Completing this Assignment and feeling stressed ? Take our Private Writing Services.
MalaysiaNow’s trip to the zoo found thousands of visitors including tourists and families with young children admiring the animals in their enclosures.
The aquarium, reptile exhibition, and tiger enclosure were particular hits, while interactive sessions with snakes and giant tortoises pulled in the crowds as well.
Yet here and there, visitors were also reminded of the zoo’s age.
The lake, which was the setting of a scene in the film “Masam-Masam Manis” starring P Ramlee, is now home only to birds on the hunt for fish.
And with the KFC branch there long closed, visitors are left to choose from a selection of cafes, some of which stretch the budget more than others.
For many, a trip to the zoo remains an experience to be enjoyed and remembered. But with more and more attractions popping up throughout the Klang Valley, it might be hard put to continue bringing in the crowds without some measure of revamp.
Are You Searching Answer of this Question? Request Malaysian Writers to Write a plagiarism Free Copy for You.
Get Help By Expert
Seeking professional case study writing help for your BBM104: Principles of Marketing course? Look no further than Malaysia Assignment Help! Our dedicated team of Malaysian assignment helpers is well-versed in marketing principles and can provide you with top-notch assistance in crafting a compelling case study. From analyzing market trends to developing effective marketing strategies, our experts will deliver a well-researched and custom-written case study that meets your academic requirements.
Recent Solved Questions
- Explain1 of the risk exposure that you are able to hedge by using a listed derivative with appropriate justification: Finance Assignment, TU, Malaysia
- CBCT2203: Today, Information and Technology development and sophistication are viewed as significant phenomena: Basic Concepts Of Information Technology Assignment, OUM, Malaysia
- CSS3133: What are the main ideas in these articles and What kind of knowledge management models are the authors describing: Knowledge Management Assignment, UOW, Malaysia
- DPJ5531: Propose your own title and develop one Java application based: Programming in Java Assignment, HWU, Malaysia
- BBPB2103: The purpose of this assignment is to enhance learners’ ability to explain the disciplinary procedures and challenges in taking disciplinary: HUMAN RESOURCE MANAGEMENT Assignment, OUM, Malaysia
- There will be activities administered throughout the semester at any time during lectures or tutorials: Psychology Assignment, MUM, Malaysia
- MPU3412: Writing a Reflective Journal about the Community Work: Community Service Assignment, OUM, Malaysia
- APU Cafeteria Ordering System identify a business domain for a cafeteria. Construct a software solution using an object-oriented programming paradigm to support user registration: Object-oriented development with Java Assignment, APU, Malaysia
- ECW1101: A price ceiling that is below the perfectly competitive equilibrium price creates a deadweight loss because it leads: Introductory Microeconomics Asssignment, MUM, Malaysia
- FAR320: WNO Food Bhd purchased 2 industrial buildings in the Pending area on 1 January 2015 Building A is used as a place to process food: Financial Accounting Assignment, UiTM, Malaysia