ABDT3173: Examine the central concept of CRM. Determine the contributing factors of a customer-centric organization: Customer Relationship Management Home Work, TARC, Malaysia

University Tunku Abdul Rahman College (TARC)
Subject ABDT3173: Customer Relationship Management


  • Examine the central concept of CRM.
  • Determine the contributing factors of a customer-centric organization.
  • Discuss the differences between transactional marketing and relationship marketing.
  • Examine how relationship marketing can obtain customer retention.
  • Describe the Nordic school’s relationship management theory.
  • Explain various types of CRM and their characteristics.
  • What is IDIC and how to apply the IDIC model?
  • Examine the CRM value chain model.
  • Discuss the reasons for the rise in deploying CRM.
  • What are the CRM trends?

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