ABDT3173: Examine the central concept of CRM. Determine the contributing factors of a customer-centric organization: Customer Relationship Management Home Work, TARC, Malaysia
|University||Tunku Abdul Rahman College (TARC)|
|Subject||ABDT3173: Customer Relationship Management|
- Examine the central concept of CRM.
- Determine the contributing factors of a customer-centric organization.
- Discuss the differences between transactional marketing and relationship marketing.
- Examine how relationship marketing can obtain customer retention.
- Describe the Nordic school’s relationship management theory.
- Explain various types of CRM and their characteristics.
- What is IDIC and how to apply the IDIC model?
- Examine the CRM value chain model.
- Discuss the reasons for the rise in deploying CRM.
- What are the CRM trends?
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