BARB4203 Retail Management Case Study Video September 2026: Six Malaysian Retail Formats

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Assignment Type

Case Study (group video, 15%)

Subject

BARB4203 Retail Management

Uploaded by Malaysia Assignment Help

Date

10/14/2026

BARB4203 Retail Management Case Study Video (September 2026)

Course Code	BARB4203
Course Title	Retail Management
Assessment	Case Study (group of 4 to 5 members), 10-minute case study video
Semester	September 2026
Weighting	15% of the coursework marks (rubric total 80 marks)
Learning Outcomes	CLO1 and CLO2
Theme	Understanding Retail Formats in Malaysia: A Comparative Case Study of Retail Strategies and Customer Relationships

This BARB4203 group case study asks students to compare six retailers that operate different retail formats in Malaysia, from hypermarkets and convenience chains to department stores, specialty stores and online marketplaces. Groups explain how each format works, compare their retail operations and show how each retailer builds profitable customer relationships, all presented in a documentary-style 10-minute video rather than a recorded slide talk.

Learning Outcomes

CLO1: Describe the functions of various retail formats. (C2, PLO2)
CLO2: Discuss the key concepts in building profitable customer relationships in retail business. (C2, A2, PLO2)

Assignment Overview

Retail businesses in Malaysia operate using different retail formats to satisfy diverse consumer needs. Each format has unique characteristics in terms of product assortment, customer service, pricing strategy, location decisions and customer relationship approaches.

In this group assignment, students are required to conduct a comparative case study of SIX (6) retail formats in Malaysia and analyse how each format operates and creates value for customers. Students will present their findings through a 10-minute case study video.

Task Requirements

Students are required to select ONE mix from the table below and compare their retail operations. No two or more groups may choose the same option.

Mix	Retailer A	Retailer B	Retailer C	Retailer D	Retailer E	Retailer F
Group 1	Lotus’s	MR.DIY	7-Eleven	Habib Jewels	SOGO	Shopee
Group 2	AEON	Daiso Japan	FamilyMart	Senheng	Parkson Malaysia	Hermo
Group 3	Econsave	Eco-Shop	KK Super Mart	Watsons	Metrojaya	TikTok Shop
Group 4	Giant	Ninso	myNEWS	Sports Direct	Isetan	PG Mall
Group 5	TF Value-Mart	Kaison	BHPetromart	SenQ	The Store	Zalora
Group 6	Mydin	MR.TOY	CU	Sephora	AEON MaxValu Prime	PG Mall
Group 7	Jaya Grocer	MR.DOLLAR	99 Speedmart	Harvey Norman	Marks & Spencer	Amazon Malaysia
Group 8	Village Grocer	Miniso	Shell Select	Decathlon	UNIQLO	Carousell Malaysia
Group 9	Ben’s Independent Grocer (B.I.G.)	Kedai Eco	Treats Petron	Courts Malaysia	Bata Malaysia	Temu Malaysia
Group 10	Mercató	KKV Malaysia	Emart24	IKEA Malaysia	MUJI Malaysia	Lazada

Case Study Video Structure and Evaluation Rubric (10 Minutes)

Section	Content Required	Marks	Suggested Duration
1. Introduction	Introduce the selected retailers and target market, and explain the purpose of comparing different retail formats.	10	1 minute
2. Overview of Retail Formats	Explain the characteristics and functions of each retail format.	15	2 minutes
3. Comparative Analysis of Retail Operations	Compare retailers based on product assortment, customer service, pricing strategy and location strategy.	30	4 minutes
4. Customer Relationship Management Analysis	Discuss how each retailer builds profitable customer relationships through loyalty programmes, customer experience, digital engagement and service strategies.	20	2 minutes
5. Conclusion and Recommendation	Summarise key differences and explain which retail format is most effective for today’s Malaysian consumers.	5	1 minute
Total		80	10 minutes

The brief also lists example documentary-style retail videos (grocery formats, value supermarkets, convenience stores and in-store coffee shops) as a guide to the expected style.

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The BARB4203 case study video looks like a creative task, but most of the 80 marks sit in the comparison and CRM sections, so a group that only describes six shops loses easily. You need to classify each retailer's format correctly (hypermarket, convenience, category killer, department store, e-marketplace), compare assortment width and depth, service level, pricing approach and location logic side by side, and then show how loyalty apps, membership schemes and social commerce turn shoppers into repeat customers. Our case study writing helpers can guide your group on the comparison framework, the 10-minute script and timing for each section. You can also look through our retail and marketing assignment samples or the BMK310 retailing assignment question for a related retail strategy brief.

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