MBA7173 Research Methodology Assignment 3 Concept Paper | UPNM
Assignment Type
Individual Assignment
Subject
MBA7173 Research Methodology
Uploaded by Malaysia Assignment Help
Date
12/15/2025
| Subject Name | RESEARCH METHODOLOGY |
| Subject Code | MBA 7173 |
| Lecturer | DR.VIJAYESVARAN ARUMUGAM |
| Task ID | Assignment 3 |
MBA7173 Assignment Title – Concept paper
INSTRUCTION – Write up (30%)
Based on the Research Matrix table and Research Idea in Assignment 1, students are required to write a concept paper which is related to business or management scope. Maximum pages – 15 pages with referencing pages.
Sample Paper: A Review and Conceptual Development of the Factors Influencing Consumer Intention towards E-Hailing Service in Malaysia
Assignment Guidelines
- Abstract – an executive summary, or management summary, is a short document or section of a document, which summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without having to read it all.
- Introduction / Background – concise description about the research in detail
- Literature Review – explain in depth about key components of the concept paper and conceptual framework development. (Mobile marketing, acceptance of Mobile marketing)
- Methodology – Factor analysis.
- Findings – Based on the most frequencies develop the conceptual framework and hypothesis.
- Conclusion and Future Work – At this point, the problem and options for consideration are restated but the decision point is open for students to resolve.
- References – APA format {APA format is the official style of the American Psychological Association (APA) and is commonly used to cite sources in psychology, education, and the social sciences}.
The length is between 4000 – 5000 words
Struggling with your MBA7173 Concept Paper at UPNM?
ASSESSMENT
Your assignment will carry a percentage of 50% from your carry marks. The following is the marking criteria for this assignment.
MARKING RUBRICS FOR ASSIGNMENTS – RESEARCH IDEA WRITE UP
| Criteria | % Marks | Poor (0-2 marks) | Acceptable (3-4 marks) | Average (5-6 marks) | Good (7-8 marks) | Excellent (9-10 marks) | |
|---|---|---|---|---|---|---|---|
| A | Addressing the tasks of the assignments | 10 | More than 70% unable to address the tasks of the assignment | 50% unable to address the tasks of the assignment | Able to address 70% of the tasks of the assignment | Able to address all of the tasks of the assignment | Able to address all of the tasks of the assignment very well |
| B | Argument, analysis and suggestions appropriate solutions | 30 | No analysis of the issues and no suggestions for solutions to the issues | Moderate analysis with little suggestions and fair appropriate solutions the issues | Relevant analysis of some of the issues with adequate suggestions and appropriate solutions | Complete but not thorough analysis with the relevant suggestions and appropriate solutions of the issues | Insightful and thorough analysis of all the issues with well documented and appropriate solutions |
| C | Relate to theories / concepts | 30 | No effort to relate to theories / concepts, no citations & references included | Inadequate efforts to relate to theories / concepts, minimal citations/references included | Adequate adaptation to theories / concepts, some citations/references included | Significant adaptation to relate to theories / concepts, adequate citations/references included | Exceptional adaptation to relate to theories / concepts, complete with citations and references included |
| D | Organization and Structure | 20 | The paper was poorly organized and lacked supporting evidence. Generalization was a problem | The organization of the paper was weak and support was insubstantial | The organization of the paper was good and generally supported with little evidence | The organization of the paper was well supported with evidence | The paper was extremely well organized and supported through the use of examples in detail |
| E | Language | 10 | Writing lacks sentence variety and few grammatical errors | Sentences were somewhat inappropriate with minimal grammatical errors | Sentences were correctly constructed | Sentences were correctly constructed and well-articulated | Sentences were well written and expressed |
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Writing a 4000–5000 word MBA7173 Concept Paper requires strong literature synthesis, theory integration, and a well-developed conceptual framework. Many UPNM students find it difficult to link research gaps with hypotheses and factor analysis methodology. At Malaysia Assignment Help, our research specialists provide AI-free, plagiarism-safe concept papers aligned with UPNM rubrics. Get expert support from Research Methodology Assignment Help Malaysia professionals. Achieve higher marks confidently with Assignment Help Malaysia today.
Answer
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