Introduction to Family Business Individual Assignment Essay | Taylor’s University (TU)

School

Taylor's University (TU)

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Assignment Type

Individual Written Reflection

Subject

Introduction to Family Business

Uploaded by Malaysia Assignment Help

Date

11/21/2025

ASSESSMENT TASK 2 (INDIVIDUAL ASSIGNMENT): FAMILY MATTERS

Assessment Task:

This assignment is designed to help you explore your family system and reflect on how family’s function, communicate, and adapt across generations. You will complete four interconnected tasks: creating a genogram, analysing family messages, writing a family history, and producing a critical reflection on communication and stakeholder strategies.

You are expected to approach this assignment with sensitivity, respect, and critical thought. This is not a therapy session, but an academic reflection rooted in theory and personal understanding.

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Assessment Type:
o Individual Written Reflection

Weightage: 20%

Word Count: 2,200 – 3,000 words (Excluding: Title page, Rubric, Table of contents, References, Appendices, and Tables/figures)

Submission Deadline: Friday, 21 Nov 2025, 2:00 p.m.

Remarks:

Students are expected to attend a VORTEX (Virtual Online Future Technology and Extended Reality) session as part of an interactive and immersive learning experience in an extended reality environment. Through VORTEX, students will be able to identify and define communication needs within family businesses. It aims to help students prepare for this assignment more effectively.
Students are advised to submit at least one day before the deadline to avoid potential delays with Turnitin processing. All submissions must comply with the format requirements and academic integrity standards outlined by the university.

Section	Content of Written Report	What You Need to Include
1	Assignment Cover Sheet	Use the official university cover sheet template
2	Table of Contents	Include section titles and page numbers
3	Marking Rubric	Attach the official rubric for this assignment
4	Genogram	Create a three-generation genogram of your family using standardized symbols (you may draw by hand or use tools like GenoPro, Canva, or Lucidchart). Include key family members, types of relationships (e.g., close, distant, conflictual), health conditions, and emotional dynamics where relevant. Add a short description (200–300 words) explaining any patterns you observed (e.g., generational roles, recurring relationships, traditions).
5	Analysis of Family Messages	Identify key messages, values, or “scripts” passed down in your family (e.g., about gender roles, education, success, conflict). Explain how these messages are communicated (explicitly or implicitly). Critically analyze how they shaped your identity and family dynamics using relevant theories (e.g., Family Systems Theory, Social Learning Theory, Communication Accommodation Theory). Word count: 700–900 words.
6	Family History Narrative	Write a narrative that tells your family story — including major events such as migration, career transitions, cultural shifts, or crises. Use interviews, family documents, and oral storytelling as sources of information. Highlight turning points, resilience, or struggles, and describe how these shaped the family today. Word count: 900–1100 words.
7	Critical Reflection on Communication & Stakeholder Strategies	Reflect on: o How your family communicates internally (e.g., across generations, during conflict, emotionally). o How your family interacts with external stakeholders (e.g., schools, religious bodies, communities, business partners). o What strategies your family uses to build trust, solve problems, or maintain stability. Word count: 400–600 words.

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Formatting & Submission Guidelines

Word Count: 2,200 – 3,000 words

Font: Times New Roman, 12pt

Spacing: 1.5 line spacing

Referencing: HARVARD 7th Edition (if references are used)

Submit as a single PDF document via the MyTIMeS Turnitin link before submission deadline

Submission Format and Document Order

The document must be written in essay format only. The use of bullet points, numbering, or Q&A-style formatting is strictly prohibited.

Your submission must be structured in the following order:

Cover Page
Assessment Rubric
Content of Your Work
o Title Page (Include the title of the assignment, student’s full name, ID number, module code, and submission date.)
o Table of Contents (Provide a list of all major sections with page numbers.)
o Executive Summary (150–250 words)
Summarize the purpose of the reflective journal, the weekly case engagement process, key learning insights, and an overview of how your understanding of family business strategy and communication evolved throughout the semester.
The body of the assignment must follow the Assignment Requirements format
References (if applicable)
o Include all sources cited in your reflection using HARVARD 7th Edition referencing style.
Appendices (if applicable)

o Acknowledgement Form for the Use of Generative AI Tools (if applicable)

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