With an average annual growth rate of 11.2% over the past twelve years, tourism has been integral to the economy: Fundamental of Integrated Marketing Communication Case Study, UUM, Malaysia

School

Universiti Utara Malaysia (UUM)

*We aren't endorsed by this school

Assignment Type

Individual Assignment

Subject

Fundamental of Integrated Marketing Communication

Uploaded by Malaysia Assignment Help

Date

27/04/2023

With an average annual growth rate of 11.2% over the past twelve years, tourism has been integral to the economy of Malaysia. It is the country’s third-highest foreign exchange earner, following manufacturing and palm oil, with far-reaching impacts on the country’s economic, social, and cultural development.

It has created new employment and expanded related industries, particularly hospitality, food, and transportation. The tourism industry has also contributed to the enrichment and greater appreciation of the local traditional arts and performances, lifestyles, and architecture which in turn lead to the growth of local trades and businesses related to cultural products.

The rapid growth of the tourism industry in Malaysia is evident in the steady increase in tourist arrival and tourist receipt. Recent statistics from Tourism Malaysia recorded steady growth in tourist arrival from 25.7 million in 2013 to 27.4 million in 2014 before dropping slightly to 25.72 million in 2015 (Malaysia Tourism, 2019). The industry then made a quick recovery in tourist arrival, increasing to 26.8 billion in 2016.

Get 30% Discount on This Assignment Answer Today!

Get Help By Expert

Looking to complete your assignment on time? Look no further than MalaysiaAssignmentHelp.com! Our team of expert assignment writers are here to provide you with the assistance you need to finish your assignment with flying colors. Our team of highly qualified and certified homework helpers in Malaysia have years of experience in all areas of academics, including HRM. With their knowledge and expertise, they can help you produce a well-written and comprehensive assignment that meets all your requirements.

Answer

UP TO 15 % DISCOUNT

Instant Paper Writing Services by Native Malaysia Writers

Plagiarism Free Solutions
100% Original Work
24*7 Online Assistance
Native PhD Experts
Hire a Writer Now
Convincing Features
Plagiarism Free Report
On-Time Delivery
Native Writers
A+ Quality
100% Confidential
24*7 Online Assistance

Get these features included in Your Assignment

Get Assistance for Assignments, online Exam, and Projects Writing