To create the most suitable STP and marketing mix strategies, the sales representatives of Mercedes Benz: Delivering Values for Customers Assignment, TU, Malaysia
| University | Taylor's University (TU) |
| Subject | Delivering Values for Customers |
Task 1:
Explain the value proposition of Mercedes Benz product lines.
To create the most suitable STP and marketing mix strategies, the sales representatives of Mercedes Benz must fully understand the brand’s value propositions. Mercedes Benz offers various designs and types of automobiles to customers. Each product line has a promising value proposition that reflects the brand’s unique reputable image.
Task 2:
Mercedes Benz market demand analysis.
Mercedes Benz’s business performance strongly depends on market demand for a luxury brand automobile in the country. Implicatively, the higher the market demand, the higher the customer demand for the car brand. So, to understand customer needs and preferences in-depth, your marketing research team must prepare a short report on Malaysian’s market demand for luxury cars for the year 2023.
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