MSBA7113 Recommend a sampling method (random, stratified, or convenience) for Retail Nation: Understanding Research Methods, CUM, Malaysia


City University Malaysia (CUM)

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MSBA7113: Understanding Research Methods

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1. Recommend a sampling method (random, stratified, or convenience) for Retail Nation. Explain the benefits and possible limitations of your choice in this scenario.

2. Describe how you would put your chosen sampling method into action. Think about how you’d select people, decide on the number of responses you need, and gather the data.

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